Why Gregg’s vegan sausage rolls warmed up an icy online debate #MontageMashup

Hello…and Happy New Year!  Welcome to 2019’s latest #MontageMashup, where each week we bring you the hot-off-the-press news and views from across the marketing industry. In this week’s mashup, we look at The British Army’s latest ad campaign, Gregg’s vegan sausage roll social storm and Iceland’s success at reverse vending machine to encourage recycling (love the idea BTW!)! So, let’s get started…

Calling all phone zombies…

Genius move by the British Army who have unveiled its recruitment drive for 2019, targeting Gen Z ‘phone zombies’, ‘snowflakes’ and ‘selfie addicts’. New for 2019 is the The ‘Your Army Needs You’ campaign with a clever focus on how the army sees a young person’s potential “beyond stereotypes”.

Keep your eyes peeled for these awesome TV, digital, poster and print ads that aime to encourage 16 to 25-year-olds to sign up to the forces. The logic behind the creative was based on the insight that 74% of people in that age bracket are “looking for a job with purpose”.  Your views?

Sausage roll debate warms up

It’s all go on social this week as the r pastry… packed with a meat substitute  – and the good news for vegans is that they are available in 950 Greggs stores across the country!

Vegans are literally chomping at the bit for these tasty morsels – TV writer Brydie Lee-Kennedy said she was “very pro the Greggs vegan sausage roll because anything that wrenches veganism back from the ‘clean eating’ wellness folk is a good thing”.  But pretty much as to be expected  TV presenter Piers Morgan voiced his outrage at the new roll on social Tweeting: “Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns.” Anyone tried one yet, let us know!


Reverse vending machine success

It’s a recycling victory for frozen food retailer Iceland who have claimed that its deposit return scheme (DRS) is a massive hit with consumers with just over 300,000 bottles returned.  Last year Iceland installed reverse vending machines at five sites throughout the UK and consumers were given a 10p voucher for every bottle deposited.

Iceland Managing Director Richard Walker said:  “We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the problem of plastic head on and would be in support of a nationwide scheme.”


Ask me a question!

Have you checked out Instagram’s latest news? Instagram has introduced a new option to respond to a question in a Story by going live. Perfect for those wishing to kick off an impromptu Q&A, but also convenient  for answering questions or where a Story would be too short. And added bonus, broadcasters can share photos and videos from their camera, too.  Friends can respond to question stickers using Instagram’s music library, so you can ask for on-the-spot song recommendations, perfect for getting ready to party or just looking for some new music inspiration. Genius!


Don’t forget to check out next week’s #MontageMashup, right here on the blog!


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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.