Well Groomed Wizard

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Project Details
Content Marketing, SEO
February 2017
Well Groomed Wizard
Project URL:
Launch Project
Project Description

From the catwalk to digital media hipsters, regardless of your style from funky stubble to a full tapered beard in all its splendid glory, there is no doubt the beard is here to stay. So when mens beard care and male grooming company Well Groomed Wizard contacted Montage to help improve its Amazon listings, the team jumped for joy and headed straight to Instagram to share their facial hair photos! Take your pick from moustache combs made from genuine British pear wood to its range of beard products lovingly crafted from naturally British ingredients.

Amazon is the key channel for stimulating awareness and driving sales for Well Groomed Wizard. The brief was to optimise the Well Groomed Wizard product range, from amending titles to full product keyword research, extolling the awesomeness of the quality of the products’ ingredients right through to beard wisdom and care.


  • Content optimisation including visible on page elements
  • Full keyword research for each existing product, including identifying new potential areas of opportunity
  • Optimising e-commerce Shopify website

Results (so far…)

  • Page 1 ranking on Amazon for Well Groomed Wizard beard comb for ‘beard comb‘ and ‘wooden beard comb‘ searches
  • Four Well Groomed Wizard products on page 1 of Amazon for the largely searched term ‘hipster beard grooming’
  • Page 1 ranking on Amazon for the Well Groomed Wizard beard brush
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