Hello…welcome to the latest #MontageMashup, where each week we bring you must-read hot off the press news and views from the world of marketing and PR! In this week’s mashup, we take a look at clothing retailer Misguided’s new Tinder-style shopping app, beverage giant Coca-Cola’s connected vending machines, a super-talented artist’s incredible miniature food sculptures and more. So let’s get started…
One-tap app purchasing has never been so easy…
Misguided’s ‘Swipe to Hype’ app
Following the announcement of its first ever own-brand bricks and mortar store, online-based clothing retailer Misguided released its first much-needed shopping app on the 8th March which not only offers fingerprint recognition mobile commerce checkout (which could be dangerous on the bank balance!) but also features an added Tinder-style ‘Swipe to Hype’.
The on-trend feature mirrors Tinder’s ‘Swipe Right’ match approval and encourages consumers to ‘Swipe to Hype’ when they are matched with a product they love, allowing them to save it for later – utilizing on the millennials addiction to a convenient and engaging mobile shopping experience. We think this is a super-smart move for the youth-orientated clothing brand, it’s definitely raised the bar for competitors and their app offering! What are your thoughts?
PlantNet – identify any plant with a quick pic!
Perfectly timed with the weather improving (hello sun!) and everyone thinking about getting their gardens ready for Spring, PlantNet is a nature-lovers paradise. The app, IdentiPlante, allows users to take a picture of a plant on a mobile and discover all the information they need by uploading it to PlantNet’s image search engine which is constantly updated with new data, plant patterns and images.
The app is still in the development stage and currently only recognises French flora, however, it is being developed for worldwide use so watch this space! Could you see yourself using the app? Do you think there is a call for it? Let us know in the comments below.
Coca-Cola embraces beacon technology to boost loyalty
Beverage giant Coca-Cola will be introducing a new loyalty scheme this Spring. Running on iOS and Android, the service will allow consumers to buy a Coke with Android or Apple Pay through any beacon connected vending machine and accumulate points that will allow them to receive a free drink.
Removing the barrier of installing an app – Android and Apple Pay are pre-installed on mobile devices – the information gained from the vending machine means that Coca-Cola will discover where and when people are buying its products. The tech also gives the brand the opportunity to advertise direct to a consumer based on their habits – while they’re still standing at the vending machine! Do you think this is a good step forward for the brand?
The alphabet of illiteracy – #ProjectLiteracy
Project Literacy, established by learning company Pearson, brings together high-profile organisations – including Microsoft and The National Literacy Trust – in order to make significant and sustainable advances in the fight against illiteracy. Affecting one in ten people globally (that’s 757 million people in the world who can’t read a single sentence), Project Literacy states that ‘the consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.’
To raise awareness of the scale and severity of illiteracy, and position it as an urgent global issue, a hard-hitting 90-second viral video ‘Alphabet of Illiteracy’ was created in partnership with 1stAveMachine. Set to the melody of the 1948 hit ‘A you’re adorable’ – each letter of the alphabet is represented by a hand-crafted sculpture displaying social issues that illiteracy plays a part in. We believe the video is incredibly thought-provoking, what do you think?
Our Creative and PR Director Aime, spotted these INCREDIBLY realistic miniature food sculptures by Tel-Aviv based Artist Shay Aaron. Constructed at a scale of 1:12, the visual delights, of which there are hundreds of, completely appeal to our crazy love of food. Shay has even diversified and opened an Etsy store bursting with miniature food jewellery!