Is this the end of gender stereotyping as we know it? #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the hot-off-the-press news and views from across the marketing industry. In this week’s mashup, we look at a huge shift in advertising standards, Prada’s latest gaff, Facebook’s privacy breach, why choosing your festive choccies has become an even more important decision this year and more! So, let’s get started…

The end to gender stereotyping?

It’s all going to change from June next year when adverts endorsing gender stereotypes will be banned, as new guidelines will be issued by advertising watchdogs.  The creative industry will need to take heed, as the new guidelines state that any adverts endorsing harmful gender stereotypes will be banned from June 2019.

The code follows a review of gender roles depicted in ads by the ASA, finding evidence that harmful stereotypes “can restrict the choices, aspirations and opportunities of children, young people and adults”.  To support and guide companies, the Committee of Advertising Practice (CAP) has published guidance illustrating the type of ads that could potentially cause offence.


Prada’s images cause outrage

Prada has hit the headlines again but for all the wrong reasons. The luxury fashion house has withdrawn products from its Manhattan storefront which were seen as ‘depicting blackface imagery’.  Forming part of Prada’s Pradamalia line, the merchandise depicting ‘monkey-like figures’ with black faces and large red lips caused outrage.  In a recent statement Prada stated its Pradamalia products depict “imaginary creatures not intended to have any reference to the real world and certainly not blackface”.

Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will withdraw the characters in question from display and circulation.”


Facebook Privacy Breach…

So did you hear the latest that Facebook’s revealed that a photo API bug has exposed the private pictures of 6.8 million users through third party apps over a 12 day-period, in yet another privacy breach.  Between September 13 to 25 users who used Facebook Login and gave access to and permission to third-party apps to access their photos were affected.  What do you think about this latest breach?

3D-printed heads unlock your phone

We all know about the advancements of 3D printers but when Forbes reporter Thomas Brewster commissioned a 3D printed model of his own head to test the face unlocking systems on a range of phones the results were simply shocking! And the results… After testing four Android models and an iPhone X, only the iPhone X defended against the attack.  Many Android models — including Samsung phones — are relying more on your facial biometrics. In its latest models, Apple’s moved in favour of its newer Face ID too. So watch out for those 3D printed heads… next time it could be you!


Excessive packaging for Xmas chocs

If you’re thinking of buying some chocolates as a gift this Xmas, think with your heart and head. Recent news from Which reviewed the packaging of the top 13 best-selling boxes of chocolates, revealing that Ferrero Rocher Collection had 42% of the total weight taken up by packaging and only a staggering 11% of that packaging is recyclable.  Ouch! Which announced that the best packaging weight and recyclable ratio was Lindt Lindor Mix,  containing very little packaging (by weight) – 11.5%, and only the individual chocolate wrappers are not recyclable.

Well done to Marks & Spencer The Big One Selection had the least packaging at just 8.5%, but its recyclable rate was 71%.  So think long and hard before picking up your festive box of choccies this year, remember, doing good is feeling good too!


Happy Christmas from all the team at Montage and our sister agency Marketplace AMP! We hope you all have a fab festive break!  We’ll be back in the New Year with all the latest communications news and insider secrets!

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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.