Find out why Iceland ad was pulled & its awesome pledge #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we look at Lasso, the most talked about banned Xmas ad, the rise of AI in our news, and more! So, let’s get started…

Move over Snapchat, why hello ‘Lasso’!

Facebook has launched a video app “Lasso” enabling users to create and share short-format videos with filters and special effects. Equipped with video-editing tools, the app allows users to add text as well as music to their videos. The social networking giant chose to roll out the app quietly last week and sadly it’s only available in the US at the moment.  There’s been no comment on the global release of the app yet…but we are waiting! 😉 Especially as the content sharing integration of Lasso with Instagram Stories is also expected to come soon. Exciting times!

Xmas TV ad banned for being too political

Big news breaking over the weekend = Iceland’s Christmas TV advert being banned for being too political…The discount supermarket struck a deal with Greenpeace to rebadge an animated short featuring the habitat loss of critically endangered orangutans due to the destruction of its rainforest habitat thanks to palm oil production. But it’s made the headlines and consumers are pleading for the ad to be reinstated.

One viewer said: “Devastating. Who the Hell banned this advert??? Should be shown EVERYWHERE.”

And Iceland is taking its views even further with a pledge to make every single one of its own label foods palm oil free by the end of 2018. Watch this space!

Meet the world’s first artificial intelligence news anchor

Times are changing and AI is moving in! Have you checked out Xinhua’s, China’s state-run press agency recently? It’s created two incredibly realistic virtual “composite anchors” that use artificial intelligence to read the news, yes really, that read the news! There’s two virtual anchors, one speaking Chinese and the other English.

Xinhua states that the new artificial intelligence news anchor is a “world’s first and that “he” is now considered a regular member of the reporting team and, even better, never needs a break. Since the AI anchor can work 24 hours a day, Xinhua says that means production costs associated with human anchors can be reduced and efficiency improved.” Scary times or simply just the future? What are your views?

Facebook’s  Stories ads launched

We’re loving the recent news that Facebook has launched Facebook Stories ads.   Did you know that 68% of people become more interested in a brand or product after seeing it in a ‘Story‘? And the evidence looks even better as more than half of people surveyed said they’re making more online purchases as a result of seeing stories. 38% said they talked to someone about a product or service in a story they’d seen while 34% said they went into the store to look for it.

This is a huge opportunity for brands and one not to miss out on: “Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.”

Don’t forget to check out next week’s #MontageMashup, right here on the blog!


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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.