7 secret food & drink shows that will boost hunger for your brand

7 secret food & drink shows
There’s no denying the team here at Montage are SERIOUS food and drink fans – you’ve only got to check out our latest Foodie Insights for proof! We spend every minute of the day sourcing food inspiration and dreaming up the next big tasty campaign, which is why we couldn’t wait to share these seven secret food and drink shows with you…

If you’re a food or drink brand, these shows are a great opportunity to get your delicious product in front of big name influential buyers and truly boost hunger for your brand. Not only are they a great place to showcase your offering, but they also ooze inspiration, offer knowledge on the latest trends, and provide invaluable advice from those who have been in your position, and succeeded.

Food & Drink Shows 

Food & Drink Seminar – ‘Food For Thought’ – Friday 18th March 2016, Ipswich

Taking place in the aptly named ‘The Feast Room’ at the Suffolk Food Hall, this seminar will cover numerous aspects of the food and drink business sector from future-proofing innovations, direct to consumer marketing ideas and financial aspects to consider when expanding business.

Ben Southgate, founder of brand and product development agency Highbeam, will bring his 20-years experience to the seminar with a talk on ‘future-proofing your innovation in food and drink’, and with a wealth of know-how having worked with foodie brands such as Danone, DishNextDoor and Claudi and Fin, the talk is a must-attend for all food and drink brands.

Our very own Strategy and Social Media Director, Matt, will also be giving a talk on ‘meeting the challenge of direct to consumer marketing for food producers’ – sharing his thoughts on how to best manage the relationship with the strategically important multis and gain the maximum ROI from a relationship direct to consumer. If you went to fully take advantage of direct to consumer marketing, this talk is not to be missed!

Food & Drink Expo Logo

Food & Drink Expo – Monday 18th – Wednesday 20th April 2016, NEC Birmingham 

The biggest trade food and drink show of 2016, the Food and Drink Expo helps hundreds of producers showcase their products, highlight their brand and provides them with a route to the UK food and drink market.

With an exciting mix of undiscovered brands and household names, the expo, along with its co-located Farm Shop and Deli Show, offers over 100 informative sessions from more than 250 food and drink experts allowing you to soak in an array of knowledge and experience over the three days.

With the opportunity to meet over 20,000 buyers and decision makers from the grocery, wholesale and speciality retail sectors, the Food and Drink Expo will put you in front of some of the biggest names in the business and generate authentic sales leads. A must-attend in our book!

Taste of London

Taste of London – Wednesday 15th – Sunday 19th June 2016, London Regent’s Park

The ultimate foodie wonderland, Taste of London has over 30,000 consumers ready and waiting to embrace the latest culinary trends, discover new brands and experience your food and drink delight.

An eventful al fresco feast, many artisan producers and brands from around the world attend the festival, offering some of the best food and drink to target demographic specific consumers giving you the chance to truly market your product to those who need to hear about it the most – the public.

Speciality Food Fair

Speciality & Fine Food Fair – Sunday 4th – Tuesday 6th September 2016, London Olympia 

The UK’s only leading trade event that exclusively targets food and drink buyers in the speciality and artisan food industry, the fair offers a great opportunity for suppliers of new and innovative artisan food and drink to showcase their offering in front of a host of for independent retailers, delicatessens, chefs, hoteliers and restaurateurs as well as importers, distributors and wholesalers.

With show sections including a small business forum – where successful small business owners tackle a range of topics with practical tips, one-to-one business advice – free, personalised advice from SME experts of any aspect of running a food and drink business, small producer’s village – dedicated to new brands and company in the industry and a speciality chocolate fair (yum!), you can source all the help and insights you need while getting your product discovered by influential buyers.


Lunch! Show – Wednesday 21st – Thursday 22nd September 2016, London Business Design Centre

The perfect place to showcase your food-to-go offerings, Lunch! attracts well over 6,000 influential trade buyers from big-name brands, such as Boots, Caffe Nero, Fortnum and Mason, Sainsbury’s and Harrods, all searching for new, innovative products to keep up with the very latest industry developments.

With a designated start-up zone (restricted to just 37 stands) which encourages and promotes new food-to-go products and ideas, and is the first stop off for big buyers, Lunch! is the ideal location to show all that your foodie product offers. Fast food has never been so contemporary!


Aldeburgh Food & Drink Festival

Aldeburgh Food & Drink Festival – Friday 24th – Saturday 25th September 2016, Snape Maltings

A celebration of Suffolk’s thriving food and drink scene, the festival takes place over two days in the beautiful surroundings of Snape Maltings – next to the river Alde and close to the Suffolk coast. The tasty event features an impressive 90+ food and drink producers, all ready to sell and market their produce to over ten thousand attendees, making it the ideal place to get your fresh foodie brand discovered – especially in the dedicated start-up area.

With the aim of helping people understand the connection between food, people, farming and the landscape, the festival encourages people to support the local economy and reduce ‘food miles’. And even better, we will be there taking part in an exciting project too! Keep an eye out for some upcoming news…

BBC Good Food Show Logo

BBC Good Food Show – Friday 11th – Sunday 13th November 2016, London Olympia 

Arguably one of the most celebrated consumer food and drink shows, the BBC Good Food Show attracts an affluent, urban audience of over 25,000, making it a great place to launch a new product, heighten brand awareness, reach new audience of improve sales.

With a producer’s village featuring a wide range of speciality and artisan products, the wine cellar which embraces small boutiques, artisan vineyards or importers and a bakes and cake village which is dedicated to both established baking brands and small, specialist companies, you’re bound to find the perfect exhibition space for you and your product.

Do you have any top food and drink shows to add to the list? Leave us a comment below!

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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.