Will this straw change the world? #MontageMashup

edible straw blog header

Hello… welcome to the latest #MontageMashup where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at a biodegradable and edible plastic-free straw, Facebook bringing Instagram stories to WhatsApp, Birchbox’s extended London pop-up & Asda’s new parcel vending machine. So, let’s get started…

‘World’s first’ edible plastic-free straw

lolistrawA new type of straw has been created in an attempt to combat the amount of plastic waste created from drinking straws alone. The ‘Lolistraw’ has been created by the same team that introduced edible cups and are 100% plastic-free, marine-degradable, hyper compostable, non-GMO and edible. The straw is made from seaweed which produces an end result that closely resembles the traditional plastic straw. The straws can also be flavoured, so not only are they great for the globe but they also can compliment your drink and enhance the experience. Loliware is attempting to raise funds through Kickstarter to actually turn the straw from a prototype into a mainstream product.

We think that this is a great innovation and would love to see it become the norm instead of plastic straws! What do you think?

Facebook introducing Instagram Stories to WhatsApp

Facebook has announced that it is testing Instagram Stories in WhatsApp in an attempt to compete with rival Snapchat. The option to cross-post to both platforms has been added by Facebook and the WhatsApp status updates will disappear after 24 hours, just as Snapchat’s do. Currently, this option is under trial and as such is only available to selected users, so if you don’t have this option yet then fear not. If the trial proves successful then it is highly likely that it will be rolled out to everybody. A spokesperson for Facebook has said: “we are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.”

Asda’s parcel vending machine

Asda has become the first retailer in the UK to install a tower that works as an automated parcel vending machine. The introduction of the new tower comes following a successful trial by parent company, Walmart in the US. The tower measures 16ft tall by 8ft wide and has been set up at Asda’s Trafford Centre store in Manchester. It can hold up to 500 parcels and allows customers to collect online orders as well as make returns. Currently, people can only pick up online orders from Asda’s fashion brand, George as well as a limited number of third parties including Asos, Missguided and Decathlon. To pick up a parcel the customer simply needs to scan a barcode sent to their smartphone. Asda innovation manager, Neil Drake has said: “the Parcel Towers are the latest example of how we’re using new technology to save our customers time and money.”

Asda Parcel Tower

So, what do you think of these? Will it save you time or is it unnecessary?

Birchbox extends London pop-up

Monthly beauty subscription service, Birchbox is extending its stay on Carnaby street in London for a further two months. Initially, the pop-up shop was planned to finish at the end of January however, following a rise in sales it has been decided that it will stay in situ until the end of March. Birchbox has said that “there were a number of offline and online awareness campaigns” that coincided with the launch of the pop-up which helped increase “overall performance and brand awareness”. Self-subscription sales rose 93% year on year over Black Friday. Birchbox’s London pop-up mirrors that of stores in New York and Paris and a spokesperson has said: “the pop-up was always meant to be temporary but will help us to explore future plans for our continued growth in the UK.”

birchbox

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

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About the author

Nick Hill

Nick is our Senior Digital Marketing Executive. He is a Marketing Masters graduate with one of the most analytical minds we know! He’s a pro at content review and discoverability analysis, implementing Amazon content and platform marketing internationally for brands like Brabantia and Sphero. Nick helps clients take advantage of the 248m active customers worldwide on Amazon by optimising content to be discoverable and convert sales.