Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at April Fool’s Day stunts, Pets at Home suspending the sale of rabbits, the first zero-plastic canned water and much more! So, let’s get started…
April Fool’s Day round up:
As we all know April Fool’s Day landed on a Sunday this year, which meant that there were lots of stories floating around, some were done well and some not so well! 😂 Here’s what some brands got up to:
The fast-food chain ‘released’ a chocolate whopper, made completely out of sugary treats! In an ad uploaded by Burger King Singapore, the whopping delight was built with chocolate cake “buns,” a chocolate patty, raspberry syrup “ketchup,” white chocolate rings as “onions,” milk chocolate “leaves,” vanilla frosting as “tartar sauce” and blood oranges as “tomatoes.”
A Burger King spokesperson said: “Burger King is firmly committed to delivering innovative, great-tasting food. We know how much our guests love the taste of chocolate and our iconic Whopper sandwich. That’s why we’re introducing the Chocolate Whopper – a combination of both, which we believe will create the ultimate chocolate burger.”
The unique creation has even made it to Germany, Hungary, Lebanon, New Zealand, Russia, South Africa, and Sweden! Were you fooled?
The culinary experts came up with a delectable new recipe, made with free-range eggs and the ‘finest Belgian dark chocolate’. The American food processing company knew they were onto a winner by combining one of the nation’s most popular sauces (mayonnaise) with everyone’s favourite Easter guilty pleasure (chocolate).
“It’s hard to improve on perfection, but we think we might have done it,” said a Heinz spokesperson.
“Mayonnaise? Seriously good! Chocolate? Really good! Chocolate Mayonnaise? Scrumptious perfection”!
Bunny sales on hold
On a more serious note Pets at Home suspended the sales of rabbits… consumers were not able to buy or adopt rabbits from any store from Good Friday to Easter Monday. Easter is a really popular time for kids to ask for rabbits, due to the Easter Bunny connotations but this leads to a surge in rabbits getting deposited at shelters when the huge commitment is realised by both parents and kids. Instead of making sales the pet retailer, which has stores in Bury St Edmunds, Norwich, Thetford, Haverhill and Newmarket was offering customers the opportunity to take part in a free workshop to educate them on the importance of responsible pet ownership. The workshops are running until the 15th April, in partnership with Sony Pictures for the new Peter Rabbit movie and they are held in Pets at Home stores across the country.
Zero-plastic canned spring water
In November last year the National History Museum pledged to stop selling single-use plastic water bottles as there is an increasing concern from many scientists and environmentalists about the impact of plastic and how it affects our environment and oceans. The Museum is planning on replacing all it’s plastic water bottles with canned water, made from 70% recycled aluminium and containing water from natural British springs. Ian Owen, Director of Science said: “We are delighted to be pioneering Life Water’s first zero-plastic water cans, which is just one of the actions we are taking at the Museum to be more sustainable.”
“We want to encourage visitors to join the refill revolution by bringing their own reusable bottles to top up at our water fountains, and recycle more on site. All small steps in our ongoing commitment to reduce plastic waste and empower everyone we interact with to make better decisions to sustain and improve life on Earth.”
We’re wrapping up this week’s mashup on a more serious topic – the new campaign by a charity called CALM (Campaign Against Living Miserably) . The campaign, which launched last week, sees 84 harrowing sculptures of men standing at the edge of an ITV Morning studio building to raise awareness for male suicide. Each week in the UK, 84 men take their own lives and each one of those sculptures represents a real man who took his own life. ITV HQ has shown its support by promoting the “Project 84” campaign launched by CALM earlier last week. DDB’s deputy executive creative directors, Ant Nelson and Mike Sutherland, are behind the work. Ant Nelson said: “You might be able to get one 48-sheet or a small radio campaign, but obviously the impact of that would be pretty small. Whereas if you do something like this and if you do it well, there’s no end to the amount of coverage you can get.”
Don’t forget to check out next week’s #MontageMashup, right here on the blog!