Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we focus on fashion and feminism. We take a look at the 10-year-old girl impacting Kellogg’s branding, the 10-year anniversary of Victoria Beckham’s brand, and fashion’s homage to Suffragettes a 100 years on. So, let’s get started…
Kellogg’s update its sexist slogan
A 10-year-old girl has recently been in touch with Kellogg’s to let them know it isn’t just mums who take on cereal-serving duties. Hannah-Marie Clayton makes a great point that dads and carers also make breakfast for kids. She commented that her dad prepares her cereal because her mum is often away with work. Kellogg’s have since updated the ‘Loved By Kids, Approved By Mums’ slogan to ‘Loved By Kids, Approved By Parents’. Coco Pops packaging will no longer bear the tagline and Kellogg’s have apologised for any offence caused. Now to sort the flavour concerns…
#BehindEveryGreatCity: Smashing windows and glass ceilings
To mark the centenary of women obtaining the right to vote in the UK, the British Fashion Council and a number of high-profile shops are teaming up for the #BehindEveryGreatCity campaign. The year-long campaign, led by the Major of London, aims to tackle gender inequality. Harrods, Fortnum & Mason and Harvey Nichols have donated shop windows to the cause. They each allowed a window to be smashed to commemorate the Suffragettes’ window-smashing protests for voting rights. Posters, feminist quotes and powerful images also play an important part in the stores’ displays. When it comes to equality, let’s not be passive window shoppers, instead, let’s get involved with the campaign.
Swedish label Axel Arigato and Samsung have created a capsule collection combining fashion and tech. The theme is transparency: both the clothes and the new Samsung Galaxy S9’s case are see-through. Axel Arigato has created an oversized jacket and trousers: essentially a clear, PU tracksuit. They feature drawstring cuffs, pockets (to show off your Samsung phone), and an Arigato x Samsung logo. They’ve chosen musician/dancer/actress Teyana Taylor and Korean model Wooseok Lee to star in the futuristic campaign. Interested in seeing the mechanics of your phone every day and your underwear through your clothes? This collection is definitely for you!
Victoria Beckham’s back in the bag
In 2008, Victoria Beckham was referred to in the press primarily as a WAG, a serial pouter and, of course, Posh. Today, however, she is associated with her eponymous fashion brand. To celebrate ten years of her brand, Beckham has recreated her famous campaign with Marc Jacobs in which she appears in a large white shopping bag. Back then it said Marc Jacobs on it, now, of course, it says Victoria Beckham. In recognition of her achievements and respect garnered in the world of fashion, her London Fashion Week Spring/Summer 2019 show was live-streamed on the huge screen at Piccadilly Circus roundabout in a Fashion Week first.
Lastly, digital art at its finest…
If you mentioned the phrase ‘immersive exhibition’ to an artist a 100 years ago, it would have conjured a very different picture than today. Taking immersive to a whole new level, the Atelier des Lumière features projections of famous artwork displayed onto 10-metre-high walls across 3,300 square metres of floor. Literally the Workshop of Lights in translation, the digital art museum shows artistry and technology working in perfect harmony. Technological advances aren’t always something to fear!
Don’t forget to check out next week’s #MontageMashup, right here on the blog!