Why Burger King’s done a Whopper Detour! #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we look at Facebook’s Year In Review, Burger King’s Whopper Detour, Pret A Manger’s new on-pack labelling, Amazon’s check out free stores and more! So, let’s get started…

Facebook’s Year in Review goes live

Facebook has launched its latest ‘Year in Review‘ video template, enabling its users to create simple video summaries of their 2018 on-platform activity.  The video takes key highlights from your 2018 posts adding them to a template. Anyone had a dabble at this yet? Let us know your thoughts or is this oversharing just too much?  Not for some, a staggering  60 million users visit their personal “On This Day” page every day and a 155 million opted to receive dedicated notifications for the feature! Was it you…

 

Wow, brave move by Burger King as this week we find out the fast food chain is making its customers download its app by sending them to McDonald’s, what? Marketing at its best! If customers are within 600ft of a McDonald’s in the US, they unlock a deal giving them a Whopper burger for one cent through the Burger King app!  The app even gives directions to a nearby participating Burger King where customers can collect their burger! Genius!

Pret a Manger shares ingredients

No doubt causing huge sighs of relief, Pret A Manger has announced it is trialling a new labelling system designed to disclose full ingredient information on its food packaging.  The foodservice chain’s chief executive Clive Schlee said that the trial is now fully underway at one of its branches in Victoria, London:

Schlee said: “We will refine the labels, make sure they go onto a sensible place on the packs, and take a good look at technology solutions as well. That’s why we are testing different approaches before we roll out new labels nationwide.

“Speed is of the essence, but so is developing a process that is safe to use. Running pilots now will make the national launch much quicker and easier. We’ll be sharing the learnings with the government and wider industry.”

 

LEGO combines augmented reality with play

So gutted we did not get a pass to this! At the weekend, LEGO Group combining Augmented Reality with physical play letting families step into a world of brick-built festive wonderland at the ‘LEGO Imaginarium’.  What an awesome way to mark an end to celebrations for the 60th anniversary of the LEGO brick!  Lucky kids (and parents of course!) at the Observation Point on London’s Southbank come face-to-face with digital brick-built dragons, pirates, fairies and a whole host of mythical creatures.

93% of parents say construction toys such as LEGO bricks help their child be creative and ‘creativity’ has risen to become amongst the most sought-after of the essential life skills – and here at Montage we could not agree more, creativity is key!

Amazon’s check out free stores

Amazon fans take note, have you heard the latest news that Amazon plans to open a checkout-free store near Oxford Circus in London, surely a key indication that the “Amazon Go” concept to the UK is accelerating and sources say that the Oxford Circus site would likely act as a flagship UK store for Amazon. This is one to watch…

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

 

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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.