What surprises did social media encounter in 2013?

Social Media Surprises 2013

It’s a brand new year, and what better way to mark a fresh start than a summary of 2013’s social media highlights.

By the end of 2013 there was a phenomenal 1.5 billion Facebook users worldwide, defining it as the largest social media platform. Although just over 31 million of those users are based in the UK, the figure is down 1.5 million from the previous year and statistics show that Facebook is no longer in favour with the younger generation, but rather with its largest demographic, 25-34 year olds.

In the past few years Twitter has kept growing and with a revenue of $254 million in just the first half of this year (compared to 2010’s whole year revenue of $28 million), it’s not about to slow down any time soon. There were 2.1 billion twitter searches daily in 2013, with the fastest growing demographic of 55-64 year olds growing by an astonishing 79% in 2013.

Google+ become the second most popular social media platform in 2013, boasting over 540 millions users worldwide with 60% of those logging in every day. The +1 button was used more than 5 billion times per day last year, which is great for link owners as every time the +1 button is pressed the links influence increases, improving its chance of turning up in search results.

With a growth of 88%, Pinterest is quickly reaching its engagement potential after becoming the fastest growing social media platform of 2013. UK users increased from 200,000 in early 2012 to over 2 million by mid 2013, with worldwide users now standing at over 70 million. 2013 saw Pinterest introduce a ‘Place Pins’ feature allowing users to pin places on a map.

With over 130 million worldwide users and more than 16 billion photos (35 million #selfie!) already uploaded since its founding in 2010, Instagram is one of the fastest growing platforms. Last year saw Instagram introduce a function enabling users to upload a short 15 second video. and within 24 hours of the launch, over 5 million videos were shared.

Snapchat was thrown into the spotlight in 2013 with users mainly consisting of the youngest demographic, 13-20 year olds. The mobile app allows users to set a time limit for each posts that they make which are then deleted when time expires, this appeals to the young demographic concerns of digital legacy. Google and Facebook provided snapchat with acquisition offers of up to $4 billion dollars, both of which were declined.


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About the author

Matthew Anderson

Matt is our Commercial Director. E-commerce & social media strategist, obsessed with the detail – KPIs, ROI & driving sales for your business. He had 8 years’ international experience in boosting sales on Amazon, Bed Bath & Beyond, John Lewis and e-commerce sites for Sphero, Brabantia, Hillfarm Oils, Groov-e to name but a few. From international social media strategies in Europe & Russia to working with Pilgrim’s Choice, The British Council, The North Face & Norseland Cheeses, he’s a storyteller, social media & blogging geek.