In this week’s blog our fab Apprentice Dominika shares her insights into Facebook advertising, and with just over six months into her role her at Montage we think she’s done a pretty awesome job! Read on to see why…
When you’re dealing with Facebook PPC (pay per click) advertising, you typically be provided with estimates on reach and engagement, which isn’t always the case with other online ad platforms. However, social media advertising has a lot going for it, and these 5 benefits below are particularly persuading reasons to get started with Facebook advertising.
1. Specific Targeting
Facebook offers an added amount of targeting and retargeting options so that you can show your ads to a narrowly defined audience. For example demographic, location, behaviours, lookalike audiences and many more options that are available. Facebook is currently reviewing its targeting options in the light of General Data Protection Regulation (GDPR).
Facebook’s Ads Manager makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign. With a few clicks, you can run ads across Facebook, Instagram and Messenger on mobile and desktop.
You can also insert a tracking pixel into pages within your website, to target your ideal customers with the products that they are most interested in.
Mobile traffic is becoming even more important as smartphone consumption continues to increase and 4G data networks expand. The majority of people these days break up their work day by glancing at their phones for some social media time, giving you perfect access to your mobile audience!
Don’t forget that Facebook has over 1.74 billion users that access their mobile app on a daily basis – it’s still on the rise!
3. Thorough Analytics
Facebook also doesn’t hold back on analytics and reports for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you, it’s a very clear system.
When managing a Facebook page, you can access this data through the “insights” tab where you will be provided with stats such as your weekly reach, page likes, post engagement, your best performing posts- and you can measure your page up with competition to see how you match up.
This data visibility helps you adjust campaigns, so you can create the most successful campaigns in real time.
4. Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads. Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
Facebook ad’s CTR (click-through rate) is also increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. And now, with constant improvements on the targeting and creative end, you can dial into the exact audience you are looking to reach as well as have the creative freedom of multiple ad types to choose from and present to the customer.
According to Word Stream the average click-through rate (CTR) for Facebook ads across all industries is 0.90%.
The team here at Montage have years of experience in Facebook advertising ranging from client’s like Dishmatic and Brabantia to Somerdale and Yeates Removals.