Hello… welcome to our latest #MontageMashup where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Facebook’s newspaper print ads, KFC’s romance novel, Dove’s new packaging, Spotify’s latest TV ads and more! So, let’s get started…
The latest ‘edgey’ ads from Spotify
Spotify’s latest tv ads have caused a bit of a stir on social media over the past couple of days. The ads are definitely risque, featuring rude fun and innuendos and they’ve certainly split people’s opinions. The ads first featured on Saturday evening during Britains Got Talent, which typically receives a family audience, and social media users were quick to respond. Some people were questioning how the advert got past regulators considering it contained content some deem inappropriate for children whilst others were stating that it is the ‘advert of the year.’ The two ads are designed to promote its family service plan, the first time the company has done so in consumer marketing in the UK.
Which side of the argument do you sit? Take a look at one of the ads below and let us know!
KFC’s romance novel
KFC is no stranger to novelty promos and quirky concepts, given its past ideas including chicken-scented candles and edible nail polish. Now the fast food chain has come up with another new idea, this time a romance novel titled ‘Tender Wings of Desire: A Colonel Sanders Novella’. The novel is 92 pages long, available to download on Amazon to Kindle devices the cover features a bare-armed, buff Colonel holding a woman by the sea, who herself is holding a chicken drumstick. The novel is timed to coincide with Mother’s Day in the USA, and you can view the promo video it, below:
Dove’s new different sized packaging
Dove has released a range of unique, limited edition bottles in line with its #RealBeauty campaign. These 6 new bottles come in a variety of shapes and sizes and are designed to support the view that beauty also comes in all different shapes and sizes. The limited edition bottles are for Dove’s Body Wash and are available in 15 countries across 5 continents.
We love the idea behind these limited edition bottles and give praise to Dove for highlighting the issue in such a simple but effective way!
Facebook’s newspapers ads
Facebook has invested in print ads in UK national newspapers to highlight its crackdown on fake news in the run-up to the General Election. The printed ads will be full page and will feature ’10 tips for spotting false news’. Facebook has previously run an identical campaign in France in the build up to the Presidential election there. Facebook’s director of policy, Simon Milner has said: “We can’t solve this problem alone so we are supporting third party fact-checkers during the election in their work with news organisations, so they can independently assess facts and stories.” Some of the tips included in the ads include being sceptical of headlines, looking closely at the URL and watching for unusual formatting.
Tesco’s F&F ‘Supermarket Woman’
Tesco has released a new TV advert for its F&F clothing line which is aimed at targeting ‘impulse purchases from ladies who, only went to Tesco to do a little food shopping, but may be interested in a cheeky item of clothing.’ The advert features various women modelling the new collection in what appears to be generic store aisles with identical products on either side and ends with one of the women saying “I was only looking for ice-cream.” You can see the full ad, below:
Omnichannel retailing really does work
A study of 46,000 shoppers by the Harvard Business Review has shown that omnichannel retailing really does work. It has highlighted that omnichannel customers liked the various touchpoints available from retailers and that ‘not only did they use smartphone apps to compare prices or download a coupon, but they were also avid users of in-store digital tools such as an interactive catalogue, a price-checker or a tablet.’ The study also found that an omnichannel shopper spent an average of 4% more on in-store shopping and 10% more online than single channel customers. It was also noted that ‘with every additional channel they used, the shoppers spend more money in the store.’ Omnichannel shoppers are also more loyal and more likely to come back again, being 23% more likely to return versus a single channel shopper.
Butlers has introduced a variety of new packaging for its Blacksticks Blue cheese range. Quantum has manufactured the new packs and they have been designed to ‘encourage consumers to think differently about their perceptions of not only blue cheese but cheese in general.’ The packs also feature puns prominently on the front, including ‘Cheesed Off’ and ‘Cheese Bored’ as well as individual recipe ideas and imagery on the back. Awesome new design – it will really stand out on the shelves.
Image: Packaging News/Butlers
Don’t forget to check out next week’s #MontageMashup, right here on the blog!