Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Banksy’s shocking PR stunt, Waitrose and Facebook’s ‘home invasion’ strategies, and Topshop’s disappointing take on feminism. So, let’s get started…
Banksy steals the spotlight
PR has a new kid on the block. Banksy, internationally-renowned graffiti artist, is no stranger to utilising public and political opinion in his work. This time, he’s demonstrated his skill when it comes to PR stunts. The art world was shaken when, after going up for auction for more than £1million, Banksy’s Girl With Balloon shredded itself within the frame. Revealing he secretly planted a shredder within the art work “in case it was ever put up for auction”, the stunt has caught the attention of people the world over. MyArtBroker predicts this will have doubled the value of the piece but warns shredding your own Banksy print will not have the same effect. Quoting Picasso, Banksy wrote on Instagram, “The urge to destroy is also a creative urge”, but the urge to hit the headlines is clearly a driving factor too.
Waitrose opens a new door
Once upon a time, online food shopping might have been thought of as lazy. Instead of taking the time to do the weekly shop yourself, you simply add your desired items to a digital basket and wait for someone to knock with the contents. Now, the idea of the driver dropping your items at the door and leaving is a thing of the past. Waitrose are soon to trial a system by which drivers can let themselves into the house and put the groceries away in the fridge, saving you the need to be there at all! Aptly named While You’re Away, you need a Yale smart lock to participate in the trial. While Tesco is building new physical stores, Waitrose is prompting questions about the need for them at all…
Facebook opens a new portal
If you’ve been living under a rock for the past few weeks, Facebook’s new smart screen device will seem like a great purchase. Voice-controlled, webcam-equipped, and fitted with with two speakers, the idea of ‘Portal’ is to enable video chats with loved ones. By all accounts it sounds super handy: Portal offers a top-notch video chatting, utilises Alexa for voice commands, Spotify for music, and works as a photo frame when not in use. The primary drawback for consumers will, of course, be privacy concerns. Amid the fallout from the security breach , it might take some time to get people back on side. That said, given Facebook’s enduring sway, it seems likely “Hey Portal” may become as common an utterance as “Alexa” or “OK Google”.
Don’t forget to check out next week’s #MontageMashup, right here on the blog!