How Product Packaging Affects Buying Decisions – Insta Inspiration

Did you know that over one-third of consumer decision-making is based on the look and feel of product packaging, according to research cited by The Paper Worker.

At Montage, we encourage consumers (on and offline) to Find, Love and Buy our clients’ products, and product design and its packaging is pivotal to that decision making process. Knowing how design is capable of not only inspiring a purchase but also influencing a peer’s consumer purchasing behaviour too (as they share and love your social posts), we wanted to give you an insight into some of the top must-follow Instagram accounts for packaging that is sure to feed your inner creativeness!

Check these guys out and let us know which account is your favourite! (…and don’t forget to follow @montagecomms for our favourite designs, FMCG products and top food and drink brands we love working with).

Merooseth – A freelance graphic designer and illustrator with over 4,000 followers. Merooseth, is the go-to feed if you’re looking for packaging inspiration. She designs incredible packaging for both food and beauty brands. Check out the Rico Choco packaging! 😮

Packagingideas  If you love graphic design, branding and packaging then this account will really do it for you. A daily dose of real and conceptual packaging inspiration from some of the coolest artists around. Unfortunately, this account doesn’t tag them so you’re gonna have to do the searching yourself.

Welovebranding – This account knows how to rock the grid and because of it, they’ve found amazing success on the platform! They post plenty of content featuring the latest in visual design trends – including packaging, branding, and more! Their goal is to literally get you INSPIRED! They also have 4 other ‘we love’ accounts that focus on logo design, animations, illustrations and web design so make sure you check those out! 

The DielineThis account is a must-follow! The content of this account is fun, colourful and perfect for packaging lovers, designers and business owners that are looking for new product packaging inspiration. “They recognise the absolute best in packaging design worldwide and bring awareness to the immense value that lies in well-designed brand packaging.” In addition to their great Insta, they also have a fantastic blog that covers all things packaging, like literally everything! 😂 The Dieline website is also the world’s most visited website when it comes to packaging. 

Stranger & Stranger  A branding and design agency that specialises in alcoholic drinks. It’s full of sleek and dark posts but that’s what makes them stand out and that’s exactly what caught our attention, they’re different and we just can’t get enough! We also love their motto: “Don’t Fit In, Stand Out.”

Next month we’re revealing a whole new look and feel for one of our key food and drink clients, watch out on social for the launch! We’ll keep you posted.

To find out more about packaging that influences purchase decisions, check out this cool infographic by Marketing Profs.

What are some of your favourite accounts to follow on Instagram and other social media platforms? Let us know on TwitterFacebook, or Instagram, we’d love to check them out!

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About the author

Dominika Woloch

Dom is our PR & Social Media Apprentice. She’s got boundless creativity and ambition, from selling in stories to national newspapers to creating inspirational online content and awesome visuals that generate awareness and drive sales. Photoshop Pro and Instagram addict!