Westminster Cheddar, a traditional English cheese brand under parent company Somerdale – a leading UK Exporter of British Cheese and Dairy Products, appointed Montage in January 2016 and we’ve been working with them ever since on a range of USA PR and social media campaigns. Montage is proud to be managing the US re-launch, creating engaging content for its new website and blog, and developing and implementing an on-going digital strategy.
- We communicate the history and authenticity of Westminster Cheddar (did you know, it’s sourced from the UK’s oldest cheddar making family?!)
- Devised a ‘tone of voice’ to reflect core values
- Work alongside foodie bloggers, encouraging them to #DiscoverWestminster
- Create engaging, informative and inspirational copy/content for a brand new website
- Generate and implement integrated campaigns to drive footfall to National stockists
- Manage daily Pins on Pinterest through a range of dedicated boards packed with mouth-watering cheese recipe inspiration, cheese-rolling events, product promotion, English traditions and nature!
- Create and manage regular social media competitions to raise awareness and interact with social followers
- Inspire consumers through on-going regular blog posts featuring must-try cheese recipes, ultimate cheese pairings, guest blogs from cheese bloggers and the latest Westminster Cheddar giveaways/coupon activations
- Managing Non GMO Cheese Launch and USA key influencer blogger reviews
- Reach on social – more than 2,000,000
- Over 10,000 post engagements on Facebook in first 4 months
- More than doubled the number of Facebook page Likes
- 17x increase in Twitter followers