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Project Details
Content Marketing, SEO
, ,
October 2016
Project URL:
Launch Project
Project Description

Sphero®, a robotic and digital technology entertainment company, contacted Montage to help improve their Amazon listings across various international locations.

Amazon is a key channel for Sphero regarding not only sales but awareness. The challenge being to increase awareness outside early tech adoptors to more mainstream consumers via targeting ‘robot toys‘ and ‘Star Wars toys‘ categories.

The brief included creating and implementing A+ content across each of the international Amazon marketplaces and also to carry out a discoverability piece to help improve the organic rankings in product listings significantly.


  • Montage carried out international in-depth analysis and SEO research across all Amazon territories where the brand was active including USA, UK, Canada, India, Mexico, Spain, Italy, Japan, China, France and Germany
  • To create Amazon A+ content for the full product range across all of the international territories and carrying out translations in a short turnaround for the important Christmas sales season
  • Content optimisation consultancy to sales conversion focusing on bullet point benefits vs features, images and video use

Results (so far…)

  • Page 1 ranking for Sphero® Star Wars ‘Star Wars toys’ in the USA
  • Page 1 for ‘robot toys’ and ‘toy robot’ in the USA, Mexico, Germany and Spain for Sphero® products
  • BB-8 robot and BB-8 Force Band sold out on Amazon.com over the Black Friday weekend


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