For a town most definitely ‘on the up’, the opening of Haverhill’s Nine Jars Bar & Bistro last Autumn proved perfect timing.
The brainchild of local businessmen brothers, Daniel and Robin Pilley, it’s been all systems go since throwing open their doors and cleverly appealing to families, couples and singletons.
Having worked with Daniel and Robin on other business interests, the Montage team quickly got behind the brief to ‘put Nine Jars on the map.’ We developed the new Nine Jars website and created a rolling marketing plan which includes traditional PR, social media and direct marketing. There’s still lots to do, new accommodation at Nine Jars to launch, charity tie-ups to promote and the most amazing Sunday Roasts to talk about. And that’s just for starters.
- Develop a new website with OpenTable booking integration
- Create a rolling marketing campaign
- Topical Facebook advertising campaign (Valentine’s Day)
- Email promotion campaigns
Results (so far) …
- All covers fully booked on Valentine’s Day
- 50% increase in mailing list subscribers
- Extensive regional press coverage
- Click rate up by 18% for Valentine’s campaign