Groov-e, the savvy technology brand that’s all about quality, style and affordability, is such an uber cool client! With a product list including earphones, wireless speakers, clock radios, portable stereos, turntables and headphones, all having a nod to classic, retro or crazily fun styling like their EarMOJI earphones!
With a mission to provide quality and great value products under one easily recognisable name, our brief focuses driving awareness and sales through developing and growing Groov-e’s Amazon profile and securing them awesome PR.
- Carrying out in-depth keyword research across the Groov-e product portfolio
- Creating and updating product descriptions for a wide selection of products in the Groov-e catalogue
- Optimising and updating product titles and descriptors to improve discoverability and sales
- Drafting A + content for its range of products
- Managing social media platforms
- Creating stand out press releases for the UK’s leading consumer publications
Results (so far)…
- Increased Facebook following by 27%
- 27x increase in reach for Facebook posts in the past 4 months compared with previous period
- Increase of 137% in traffic driven to the Groov-e website from social channels
- And with the release of their new Action sports earphones we’re working with the editorial and testing teams at Runner’s World, Healthy Diet Magazine, Fascinating Tech and BBC Focus Magazine (and more but we cannot give too much away at this point!)