Future Proof Websites – Just-Brabantia

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  • Just-Brabantia Website
Project Details
Skills:
Blogger relations, Content Marketing, SEO
Categories:
, ,
Client:
http://www.just-brabantia.co.uk/
Project Description

We were approached by Future Proof Websites, owners of Just-Brabantia.co.uk, on the back of the success of our content marketing work with Brabantia. The site had been relatively sucessful prior to the explosion of online competitors in the retail space. However, traffic and profits had dropped as powerful online retailers sought to move in on the Brabantia homewares market in the UK.

Montage was charged with providing SEO services and content marketing services that covered web content, conversion optimisation, keyword research, on page SEO optimisation, link building and analysis.

Creative:

  • Using our extensive homewares and content expertise to focus on popular products to ensure that the content and copy was fully SEO optimised
  • Creative blogging skills to provide content for the site that was inspiring and beneficial to the end consumer
  • The team provided a social media strategy to help promote the site and engage consumers with the products on offer
  • Analysing onsite search and optimisation to enhance customer experience
  • Using our considerable contacts with UK interior bloggers we implemented a link building campaign
  • Optimisation of PR press releases online to build links

 
Results:

  • Significant increase of conversions onsite by 61%
  • Increase of site visits (sessions) by 237%
  • Revenue increased 465% in four months
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