Hello… welcome to our latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Whatsapp’s latest delete feature, a new Snapchat game from Adidas, a controversy surrounding Poundland, Jamie Oliver’s emoji recipe chatbot and more! So, let’s get started…
Adidas Snapchat game
Adidas has launched its first ever Snapchat game which is designed to run as an ad between Stories. The game looks to engage football fans with a gamified ad that allows them to perform some touchscreen keepie-uppies as well as attempting as many skills as possible. The game can be played against friends to see who can achieve the highest score, and as players progress, they unlock new skills and geofilters. The game isn’t just limited to a Snap ad, however, as fans can also unlock the game at will using Snapchat codes that can be found in football cages across London and in Adidas’ London stores. Dan Bulteel, Adidas global social media director has said: “Adidas is always looking for creative ways to engage our audience through social media and we work closely with our partners to ensure the brand is the leader when it comes to exciting and innovative ideas.”
Jamie Oliver’s Facebook emoji recipe chatbot
To help promote his new book, celebrity chef Jamie Oliver has introduced a chatbot which will make use of food emojis to come up with recipe ideas. All of the recipes provided will come from Oliver’s new book, ‘Five Ingredients Quick & Easy Food’ and the chatbot can be accessed from either the chef’s Facebook page or Facebook Messenger. The chatbot is also able to provide snack ideas for different purposes/occasions, e.g. if a car emoji is typed by a user than the bot will offer snack suggestions for travelling. Senior digital creative at Jamie Oliver Group, Greg Burke has said: “Jamie’s new book is all about Quick & Easy food so we wanted to build the quickest and easiest chatbot on the market whilst entertaining Jamie fans at the same time.”
WhatsApp testing message recall feature
It has been announced that WhatsApp is testing a feature which will allow messages sent in error to be deleted within five minutes. The test allows the sender to delete the message and it will be removed for everyone and will also be updated in the Notification Centre. According to WABetaInfo the feature will be available for both iOS and Android users.
Do you think this would be a good addition to WhatsApp? Let us know!
Poundland’s mental health controversy
Poundland has come under pressure in the past few days over a range of sweets that it has for sale. The sweets in question are called ‘Nutters’ and feature cross-eyed characters on the packaging. Campaigners have said that the branding for the sweets is a ‘real step backwards‘ on reducing the stigma around mental health and some have called it “offensive and distressing”. Poundland has said that it ‘listens to feedback’ and has ‘promised to assess the line of sweets at its next formal review.’
Samsung turned a bridge in Dublin into a playable harp for the launch of its new Galaxy Note 8 model. Software was created that turned the bridge into an instrument through the Note 8 and an electrical harp, as music is played on the harp the corresponding cables are illuminated on the bridge. Creative director at Guns or Knives, the brand behind the activation, has said: “We wanted to do the vision justice with a bigger-than-life idea that was relevant for the Irish audience. As a recognisable Irish symbol, the Samuel Beckett Bridge has drawn attention from brands before, but we were determined to make the public see it in a completely new light.”
Don’t forget to check out next week’s #MontageMashup, right here on the blog!