Hello… welcome to the latest #MontageMashup where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Microsoft’s link up with Moleskine, Burger King’s decision to send people to McDonald’s, some staggering Black Friday statistics and more! So, let’s get started…
Microsoft link up with Moleskine
Computer giant Microsoft has teamed up with Moleskine to make an app which syncs handwritten notes with Windows 10 devices. The app, named Moleskine Notes App works with the brand’s Smart Writing System which includes a Moleskine Paper Tablet notebook, a Moleskine Smart Planner and a Pen+ smartpen. The app uses nCode technology which can track movements of the pen, position and page number and then directly transfer anything written on the page to the Windows 10 device. The Moleskine Notes App is also capable of understanding 15 different languages and can also transfer content onto larger screens or TVs, plus the app can connect to 7 smartpens allowing for real-time collaborations. As well as this, the smartpen is capable of storing all handwritten content, even when offline, and transferring it to the app when a connection is available.
Burger King’s McDonald’s promotion
Burger King took an unusual step this month by directing people to one of its main rivals, McDonald’s. The move took place in Argentina and happened on McDonald’s ‘McHappy’ day when all sales from Big Macs are donated to help children with cancer. On McHappy day, all Burger King’s in the country refused to sell its Whopper burgers and instead encouraged people to go to McDonald’s and buy a Big Mac. Burger King set up cameras in its restaurants to film people’s reactions to the news and then promoted the ad to show its generosity. This isn’t the first time that Burker King has acted in this manner towards McDonald’s, with its offer to combine the Big Mac and Whopper into the McWhopper for Peace Day in 2015.
Black Friday stats
Smartphones were the driving force behind the vast increase in sales on Black Friday this year. In this US Adobe Inc. found that nearly ‘$1.9bn in revenue came from mobile devices‘ relating to a 16.9% increase over last year. These figures mean that mobile accounted for just under 37% of all sales on Black Friday, where a new record was set at $5.03bn in online revenue (up from $4.30bn in 2016). Despite these impressive online figures, Adobe Inc. estimates that Cyber Monday online sales in the States will surpass it at $6.6bn.
Formula One unveils first logo redesign in 23 years
Following the climax of the 2017 Formula One season a new logo was unveiled, its first redesign in 23 years. The redesign has been introduced in an attempt to broaden the sport’s appeal and attract new audiences whilst building a stronger connection with existing fans. The logo is said to depict the shape of a Formula One car, although we aren’t totally convinced by this in the office. Wieden+Kennedy London who created the new logo has said that it “displays a modern-retro feel that leans into the extreme and dynamic nature of the sport” while also stating “the new mark aims to embody the core forces of Formula One racing: speed, attack and control; while its sleek, sharp interlocking components celebrate the technical prowess of Formula One engineering teams.”
Amazon launches Amazon Sumerian
Amazon has announced the launch of Amazon Sumerian, a new platform which allows developers to build and host virtual reality, augmented reality and 3D apps quickly and with minimal coding. The creations will be for smartphones and tablets, head-based displays, digital signage and web browsers. Amazon says that Sumerian will allow people to ‘build highly immersive and interactive scenes’ and give the example of being able to build a virtual classroom that lets you train new employees around the world. It will be interesting to see what the uptake is like on Sumerian and also just how simple it is to use, as it may well give people a quick and easy way to get into the worlds of virtual and augmented reality.
We are ending this week on the news that Kellogg’s is to bring back its cereal cafe by opening a permanent store in New York City’s Union Square. This new cafe will feature an open-concept kitchen allowing guests to watch as cereal creations are made and they will also be able to ‘select items off the menu or create their own combinations’. The menu at the new cafe will feature some of the favourites from the original Times Square cafe, as well as new creations ‘inspired by surprise partners’. Marketing director for Kellogg’s, Aleta Chase has said: “whether people stop in for a quick meal or end up spending the afternoon or early evening with us, Kellogg’s NYC cafe in Union Square will truly be a home for food exploration – tailored to give everyone endless flavour possibilities when it comes to cereal.”
Don’t forget to check out next week’s #MontageMashup, right here on the blog!