Does your business have an Instagram account which is able to engage consumers and promote your products? With over 700 million people on Instagram and 300 million regular users, most food brands use this prime platform to make their consumers’ mouth’s water… In this blog post we delve deeper into the Instagram world to highlight key statistics all food brands should know.
The daily appeal of Instagram
The biggest appeal to users of Instagram is the extensive pool of new content – with an average of 95 million photos and videos posted to Instagram every single day. The average daily time spent on Instagram is 15 minutes, although this might not sound like much time, Instagram users like an incredible 4.2 billion posts a day! Users on the platform also have high calls to action, with 75% of users visiting a website (or other clickable action) after viewing an advert post.
Top Foodie Hashtags
With such a large pool of users, it is important your content gets discovered so we have researched a list of the most posted hashtags. Beyond the obvious tags of #food (216.2m) and #foodie (58.0m), #foodporn generates 119.6 million posts. Hashtags of #yummy (91.8m), #instafood (82.7m) and #delicious (61.5m) all feature in their masses too. Definitely ones to watch out for!
Top Hashtagged Foods
We all love chocolate – with this tag being by far and away the most posted tag on the platform with 48.9 million mentions. Unsurprisingly, users also love pizza and ice cream with mentions in the 25 million range. Sushi, chicken, salad, cookies, pasta and burgers all make it to the Top 9 mentions.
Top Hashtagged Drinks
Coffee has a whopping 66.7 million mentions on Instagram with many fans keen to post early morning wake-me-up pictures or beautifully crafted barista designs. Tea (19.2m) is the only other non-alcoholic beverage inside the Top 7. Beer (40.2m), wine (28.2m) cocktails (10.9m) and champagne (8m) are all hugely popular tipples (of course!).
Most Popular Food Filters
Making your food appear so irresistible can be a painstaking process with most users turning to Instagram’s ‘Skyline’, ‘Normal’, ‘Helena’, ‘Slumber’ and ‘Aden’ filters most frequently.
Our work on Instagram advertising
Find out how we can help you implement social advertising across Facebook, Instagram, Twitter and LinkedIn.
Please explore our proud track record of managing Instagram accounts for Brabantia and St Edmundsbury Cathedral. We also post regular industry news, exciting consumer packaging and even have our own staff takeovers on our Montage Instagram account. Check them out!