Montage develops and implements Web 2.0 and social media PR strategies, then measures the impact on your online reputation. The tools we use are:

•Fully managed blog writing services and evaluation
•Online crisis management support where necessary
•Identifying, coaching and supporting company in-house resources to service a social media communications strategy
•E-mail newsletters and ‘e-direct marketing’ campaigns
•A ‘community building’ strategy using a mix of in-company and  external resources:

-Forums
-User participation programmes
-User-generated content programmes

•Defining and delivering an audio or video podcast strategies