LUSH ‘#SpyCops’ campaign under fire! #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at some spats between LUSH and the police, Poundland and Thameslink, and more! So, let’s get started…

Does LUSH need to shush?

Beauty and cosmetic brand, LUSH, has recently come under fire for its ‘SpyCops’ campaign. The poster, depicting a policeman both in and out of uniform with the caption ‘PAID TO LIE’, has been displayed on social media and in store by the company. Designed to raise awareness of the undercover policing scandal, and to function as an act of solidarity to its victims, the LUSH campaign has faced backlash.

While the Guardian is standing by LUSH’s side, the Home Secretary, Sajid Javid, stated: ‘Never thought I would see a mainstream British retailer running a public advertising campaign against our hardworking police’. Many see the campaign as anti-police and fearmongering activity. Brands have long made political statements, and the intention was surely positive, but is this a step too far?

#Proudland: Poundland doesn’t let Thameslink knock them down

The message here is: don’t mess with Poundland. After receiving a customer service complaint on Twitter, Thameslink made the mistake of comparing the treatment the customer received to ‘Poundland cooking chocolate’. If there’s one thing Poundland’s retail director, Austin Cooke, doesn’t like, it’s using Poundland’s name in vain. He hit back at Thameslink, tweeting that not only were they in breach of trademark regulations, they had no right to associate Poundland with poor customer service.

Cooke, too, poked fun, pointing out that last week no stores were closed due to ‘leaves on the roof, the wrong kind of rain, or a shortage of managers’. He added that Poundland’s ‘twitchy legal team’ would be in touch if Thameslink didn’t remove the tweet. The latter has since apologised and deleted the post.

Did you say Doughnut King? Burger King tries something new

Ever fancied a burger shaped like a doughnut? You would have been able to get one on National Doughnut Day in Boston, Miami Beach, Los Angeles, New York City, or Salt Lake City! To commemorate the special occasion, Burger King decided to add a hole to their famous whopper, thus making it a ‘Whopper Donut’. The cut-out hole is served as a side, to make sure customers can’t complain they’re missing out. Don’t fear if you did miss out: Burger King has regular sweet doughnuts, and they are the best kind, after all!

Lastly, ‘Dirty Messages’ campaign tackles air pollution in London

Makerversity, a support group for creative businesses and individuals, had a plan to challenge designers to make a campaign that aimed to tackle air pollution caused by traffic and factories. When toxic emissions are associated with 40,000 deaths per year in Great Britain, it’s no wonder they want to make a change. The winning idea, ‘Dirty Messages’, was created by designers Rowan Minkley, Jacob Boast, Sam McCormick, Jack Fancy and Stacie Woosley.
The awareness campaign encourages viewers to take a pack containing a face wipe and a petition. Asked to wipe their face after a day’s work in London, they want these commuters to sign the petition, pop in the dirty face wipe, and stress to the London mayor’s office that enough is enough.

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

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About the author

Dominika Woloch

Dom is our PR & Social Media Apprentice. She’s got boundless creativity and ambition, from selling in stories to national newspapers to creating inspirational online content and awesome visuals that generate awareness and drive sales. Photoshop Pro and Instagram addict!