Marmite’s Royal Seal of Approval
Hello… welcome to our latest #MontageMashup, where each week we bring you the latest news and views from the marketing industry. In this week’s mashup, we take a look at Vodafone’s clever Shakespeare tie up with the British Library, celebrate Marmite’s Royal success, review Johnnie Walker’s tear-jerker ad and much more ! So, let’s get started…
Free Shakespeare in 400th anniversary campaign
Just how much are we loving the partnership with Vodafone and The British Library?! To mark the 400th anniversary of his death they are sharing their love of his work and distributing early editions of some of Shakespeare’s best-known works in streets around the UK and beyond.
A special wallpaper designed to look like bookshelves has been created by Vodafone, but there’s a twist, the books on the paper feature QR codes, allowing fans to download versions of Shakespeare’s plays. But it doesn’t end there, once you scan the book you’ll be directed to the British Library’s Discovering Literature website, where they can find out more information about Shakespeare, his plays and life in the sixteenth and seventeenth century. Great awareness raising exercise and perfectly executed.
General Mills’ Cheerios brand PR fail
There’s times when jumping on the PR bandwagon is simply not a good thing… Case in point was General Mills’ Cheerios brand that suffered an embarrassing PR fail after its social media tribute to Prince was branded as ‘shameless’ last week.
Joining the social media conversation by paying tribute to the music legend, they sadly missed the mark with its Prince tribute on Twitter with a tweet of a purple banner reading “Rest in peace”–with a Cheerio dotting the i.
Twitter users took issue with the apparent lack of genuine empathy in the message and vented their anger on Twitter. Awkward…
Keep Walking…but be prepared for a twist
Tear-jerker alert… Johnnie Walker’s clever advert, the work of two German film students, from Germany’s Filmakademie Baden-Württemberg, is quite simply a genius concept. Bizarrely and rather brilliantly, they made the ad on spec, but some are saying it better the brand’s official advertising…ouch! Let us know what you think!
Set in the wilds of Scotland, the footage explores the bond between brothers on a special pilgrimage. Sensitive and thought-provoking, emphasizing the brand’s Scottish heritage and perfectly illustrating its “Keep Walking” tagline. ♥
According to a new study, relaxed import rules have lead to a 60% increase in sales of goods from abroad. The personal income of Chinese consumers keeps rising, and, there’s plenty of China’s affluent middle-class consumers who are taking advantage of relaxed import rules to buy more from foreign brands and retailers via the web.
Chinese consumers and companies purchased 206.38 billion yuan ($31.96 billion) worth of overseas products via “cross-border e-commerce,” that’s a 60% increase from 2014, according to a report from Chinese research firm Analysys international and web-only retailer JD.com Inc., No. 1 in the Internet Retailer 2015 China 500.
Droids or Drones, that is the question…
A billionaire-backed startup has made the first steps towards Wall-E bringing home your weekly shopping.
This space-age delivery robot, which is apparently designed to navigate sidewalks, not roads, will begin making deliveries from local businesses direct to customers, later on this year.
In its trials so far, the Starship robots have encountered some 120,000 pedestrians, including thousands of children. Martinson, the chief operating officer said: “Children are curious but they love it.”
Love it… loathe it?
There’s a 50/50 split here at Montage HQ with the news that Marmite, alongside Knorr soups and Comfort fabric conditioner, is being granted a Royal Warrant for the first time! The Creative Director, a devoted Marmite fan, is certainly happy with the news!
The love it or loathe it spread is one of seven products from Unilever that now carry the Royal seal of approval. They now join the ranks of Colman’s mustard, Hellmann’s, Persil and Stork. Congratulations one and all! 🙂
Don’t forget to check out next week’s #MontageMashup, right here on the blog!
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