Hello… welcome to our latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Iceland’s JD.com launch, Valentino’s Alibaba 3D store, Go Outdoors’ latest ad and more! So, let’s get started…
Iceland to launch on JD.com
Supermarket chain Iceland has announced that it is set to launch in China with an online flagship store with the country’s biggest retailer JD.com. Iceland, which is best known for frozen foods, will be selling its own brand products along with a selection of other branded products such as asPulsin, Re-gen and Soft and Gentle. Founder of Iceland, Sir Malcolm Walker has said: “Iceland never stands still. The rapid growth and opportunities the market in China offers were significant, and we decided it was time to act. JD.com is a magnificent partner for us and we are excited to see the response of customers in China to our product range.” It has been noted that ‘the number of UK brands available on JD.com has doubled over the last two years with brands such as Dyson, Clarks, Johnnie Walker and Lipton proving popular with Chinese consumers.’ JD.com has also committed to selling £2bn worth of UK goods to Chinese consumers over the next 2-3 years.
Image: Alwyn Ladell
Valentino partners with Alibaba to launch 3D online virtual store
Alibaba and Valentino have partnered together to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The new online store is set to mirror a physical Valentino pop-up store hosted in Beijing, with the experience’s aim to ‘integrate the online and offline brand experience to create a unique luxury destination to promote the brand’s Garavani Candystud collection.’ Jessica Liu, president of Tmall Fashion and Luxury has said: “Valentino’s simultaneous running of a physical Candystud Factory pop-up store in Beijing and online with a Pavilion Tmall space is a perfect illustration of how luxury brands can leverage Alibaba to engage their consumers and take advantage of the New Retail opportunity.” The Tmall Luxury Pavilion was launched last year to provide luxury brands with an exclusive experience to engage with high-end consumers.
Martin Lewis to sue Facebook
Consumer advice expert Martin Lewis is to sue Facebook for defamation after it published a number of fake adverts featuring his face and name. Lewis, the founder of MoneySavingExpert, is arguing that Facebook failed to prevent or promptly remove false advertising that has tarnished his name as well as luring unwitting victims into costly scams. Lewis is seeking exemplary damages, which a representative from the solicitors firm leading the case says “this means we will ask the court to ensure they are substantial enough that Facebook can’t simply see paying out damages as just the ‘cost of business’ and carry on regardless.” It has been stated that Lewis will not profit personally from any damages won, but the total would be donated to charities combating fraud.
This could be a huge case as if Martin Lewis is successful it could lead to many more cases being brought against the social media giant.
Costa Coffee’s ‘cup recycling revolution’
Costa Coffee, the UK’s biggest coffee chain, has stated that it will be recycling ‘as many disposable cups as it sells by 2020’. Under the proposed scheme, 500 million coffee cups a year would be recycled, including some from rival chains and waste collection firms will be encouraged to collect the cups by paying them a supplement of £70 per tonne. In the UK there are 2.5 billion disposable coffee cups thrown away every year, of which 99.75% are not recycled! Managing director of Costa Dominic Paul has said: “By the end of 2020, we’ll effectively be cup-neutral. We’ll be recycling as many cups as we put into the system.”
Image: Marco Verch
We are ending this week by talking about Go Outdoors’ latest ad campaign. The new ad features a singing dog who enjoys the outdoors with its family. However, the response to the ad has been pretty mixed with numerous experts slating it as dated, boring and just a cliche, however, people on social media have praised the ad saying that it is upbeat and encourages people to go outside. We aren’t sure on the ad in the office, but what do you think? We’d love to know!
Don’t forget to check out next week’s #MontageMashup, right here on the blog!