Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Planet of the Apes simultaneous ads on ITV and Channel 4, Oreo’s #MyOreoCreation Twitter campaign, a new limited edition phone from KFC and more! So, let’s get started…
ITV and Channel 4 direct viewers to the other
On Saturday Channel 4 and ITV joined forces to promote the new War of the Planet of the Apes film from 20th Century Fox. The two simultaneously broadcast ads which directed viewers to the other channel. ITV showed the human story whilst Channel 4 showed the Apes story, with a voiceover announcing “In every war there are two sides. Whose side do you want to hear? Stay tuned for the human story on ITV, or witness the ape story on Channel 4 now.” Craig Stead, strategy director at Mindshare (the company behind the initiative) said: “We’re delighted that Channel 4 and ITV bought into the idea because both are fantastic mass-reach platforms and will generate real buzz ahead of the film’s launch next week.” This isn’t the first time the two broadcasters have combined, having previously united in for a simulcast brand campaign for the Alzheimer’s Society in April.
Oreo’s #MyOreoCreation campaign
Oreo creators Nabisco recently took to Twitter to ask the public to suggest some new weird and wonderful flavour combinations. The campaign is open until this Friday (14th July) with certain suggestions having already been picked to be turned into one-off real-life Oreos such as Glazed Donut, Summer Beach Party and even Unicorn. These were then posted to the people who had suggested them, with many quick to share their creations on social media.
We think this is a great stunt to gain further awareness for the brand!
KFC’s limited edition mobile phone
To celebrate its 30th anniversary in China, KFC has launched a limited edition Huawei phone. The phone is bright red with the iconic Colonel Sanders logo imprinted on the back, unsurprisingly it also comes with the KFC app pre-installed. There will only be 5,000 of the devices released.
KFC is not shy in introducing a wacky campaign, having previously introduced chicken flavoured nail polish and a chicken scented candle amongst others.
We are ending up round up by looking at ice cream brand Häagen-Dazs. The brand is looking to rebuild brand relevance and, in turn, increase sales by capitalising on its link up with the Wimbledon Tennis Championships. Häagen-Dazs is the official ice cream supplier at Wimbledon and has introduced a new ‘Strawberries & Cream’ flavour as part of its £2m ‘Extraordinary Serve’ campaign. There has been a large TV campaign which has been supported by activity on both Facebook and Instagram with Häagen-Dazs’ UK marketing boss, Arjoon Bose saying “we had been through a couple of years where the brand had not necessarily reinvented itself. It needed on big cultural icon to get back to and we found that to be Wimbledon.”
Don’t forget to check out next week’s #MontageMashup, right here on the blog!