Is your content engaging enough?

In this week’s blog our fab PRCA Social Media and PR Apprentice Dominika shares her musings on social media, and with just a few months in to her role here at Montage we think she’s done a pretty awesome job! Read on to see why…

There are currently 2.62 billion social media users globally, so the platform is becoming bigger and bigger. It’s a fantastic way to promote your business, drive engagement and build a community around your brand. In today’s fast-paced, digital world it’s necessary to stay on top of your social media game.  So, to provide consistent content that achieves optimum results use these tips as a go-to checklist.

Embrace the hashtags 

Hashtags are an excellent way to relate your content to trending and relevant material, opening the door to new and potential clients and audiences. You need to create interesting and memorable hashtags that help you advertise specific content.

According to a Quicksprout study, posts with 11 hashtags on Instagram will receive the highest engagement (79.5%). This doesn’t mean that you can’t use more or less hashtags, you can use as many as you like, but your engagement and reach might not be as high. It’s good to observe hashtags to always stay on top of the most popular ones that can help you increase your brand visibility.

Here at Montage, we very often use Hashtagify to search for the most effective, popular and relevant hashtags.  But we can’t tell you all our trade secrets so check this one out for now!

What’s your favourite software that you use to search for #hashtags? Let us know in the comments below!

Evolve in the world of emojis

We often use emojis in our daily and personal posts but even if you don’t now’s the time to start incorporating them. 👍 (just like this) They can be a creative way to visually represent all kinds of feelings and emotions and can help you connect with your target audience. According to WordStream emojis in a tweet can increase your engagement by 25.4% and emojis in a Facebook post can increase the number of likes by 57% and even the number of comments and shares by 33%! So come on, what are you waiting for!

But with over 2,600 emojis, how are you supposed to know which emojis work best? According to a study from HubSpot, which looked at 19,617,281 posts across Facebook, LinkedIn, Twitter, Google Plus and Instagram, they found the following: most popular emojis, emojis that increase engagement and emojis most-likely to encourage click-through.

Most popular emojis

1.  👉

2.  👇

3.  😉

4.  🎉

5.  🤔

These emojis are popular across all five social media platforms, according to HubSpot.

Emojis most likely to increase engagement

1.  🙆

2.  🍒

3.  🐠

4.  💃

5.  🌤

Emojis most likely to encourage click-through

1.  🐙

2.  🐴

3.  👖

4.  🍒

5.  🚂

Emojis have the ability to make your brand seem more transparent and fun, but remember it’s important not to over use them.

Introduce photography and video! 

It’s a well-known fact that including visuals in social media posts is a fantastic way to draw attention, more engagement and promote more social sharing. Including visuals in your posts increases the reader’s willingness to read by 80%. Most people are visual and respond better to graphics, videos and photography but it can’t just  be any old piece of marketing material…it’s always better to provide readers with custom-made visuals, allowing them to get to know the company and your brand personality. So remember, text does not always do the trick!

Ask for reader response 

If you want to reach the ultimate in engaging social media posts, look no further than conversation starters. Everything from caption contests, calls for user-generated photos, videos or personal opinion posts can be a fantastic way to start a conversation and get your social media page popping. Do you agree?! 😉

Be consistent 

One of the biggest mistakes businesses make with their social media is posting too intermittently. In order to attract new followers and potential clients, you need to show your audience that your account is active, relevant and listening to their needs. Upload interesting content on a regular basis. There are oodles of websites that allow you to schedule in posts in advance so you don’t have to worry about sending out posts every day. Some of the more popular scheduling websites include Hootsuite, Buffer and TweetDeck.

Your post is ready but do you have any idea how many people will engage? Learning and monitoring the best times to post on social media accounts is another thing to always consider when you want to increase your engagement.  So just for you we’re sharing some of the best times to post on Facebook, Instagram and Twitter.


•The best times to post on Facebook are Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m.

•Thursday is the best day to post on Facebook in the week.

•The safest times to post include weekdays from 10 a.m. to 3 p.m.

•Saturday has the least amount of engagement for Facebook in the week.

•Evenings and early mornings have the least amount of engagement in the day.

Facebook prioritises “new” content and does not want to overwhelm users with just one company in their feed, which is why companies are advised to publish between two and five posts per week, according to HubSpot.


•The best times to post on Instagram are on Monday and Thursday, at any time other than 3-4pm.

•The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.

•Sunday is the least engaging day for Instagram.

Many major brands post an average of 1.5 times per day and there is no decrease in engagement for posting more, so anything between 1 and 3 posts per day will work well.


•The best time and day to post on Twitter is Friday 9 to 10 a.m.

•The safest times to post Tweets are everyday 10 a.m. to noon.

•Sunday mornings receive the least amount of engagement.

Twitter is still a chronological social network, which means, the more you post, the more visibility your post is going to get.


We have vast experience in managing international social media campaigns across Europe, Russia and the USA. So, if you require more help, don’t forget to get in touch

Let us know on Twitter or Facebook if you will be using any of these tips! 

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About the author

Dominika Woloch

Dom is our PR & Social Media Apprentice. She’s got boundless creativity and ambition, from selling in stories to national newspapers to creating inspirational online content and awesome visuals that generate awareness and drive sales. Photoshop Pro and Instagram addict!