Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we review the possibility of being Kanye West’s publicist, Coca-Cola’s first alcoholic drink, Snapchat and WWF France’s global warming awareness campaign, and more! So, let’s get started…
Yeezy’s not so easy when it comes to PR
Kanye West – the man who wears Make America Great Again hats and recently called 400 years of slavery ‘a choice’ – is looking for a publicist. He wants them to look after both his image as a public figure, and PR for his clothing and shoe brand, Yeezy. The rapper/producer/designer recently split with his managers and despite tweeting recently that he ‘can’t be managed’, is currently after someone to handle his public profile. The role is based in Los Angeles, so if you want a bit of sun and a big challenge, the job is up for grabs now!
Plus-sized model blasts slimming app for fake ‘before-and-after’
Model Tess Holliday, famous on Instagram for posts encouraging body positivity, has had her photo used to display the slimming services available on photo-editing app, PIP CAM. A photo of her in a pink, flowery dress was used without her permission and photoshopped as an example of how you can drastically alter images in the app to appear thinner. In the ‘after’ shot, she barely resembles herself. She took to Instagram to express her anger with the app makers, saying they will be receiving word from her lawyers. She signed off with the hashtag ‘#effyourbeautystandards’ and her 1.5 million followers no doubt agree.
Interactive globe and app aims to teach history of the earth
How has the world changed over time? This is the question Californian-based startup AstroReality is aiming to address with its new app and accompanying globe. The company uses 3D printing and technology to create astronomy-related products. Using AR and AI, the app, named Earth, guides users through the world’s 4.5 billion years.
Topics covered include global warming, geology, anthropology and zoology. The app features a voice-activated search, turned on by saying ‘Hey, Gaea’ (‘Mother Earth’ in Greek mythology). It is marketed at both children and adults; Joanne Dai, co-founder at AstroReality, states ‘We made Earth for everyone, from tech-lovers to geology enthusiasts to educators’.
Snapchat teams up with WWF to save the planet
Following on nicely from the previous story, Snapchat and WWF (World Wildlife Fund) France have teamed up to educate young people about the impact of global warming using Snap Map. It highlights the dangers of climate change on nature and the planet as a whole, by revealing heat levels in the Arctic and suggesting what can be done to help tackle the problem. With 77% of users being less than 24 years of age – the idea is to stress the importance of looking after the environment to the younger generation.
Lastly, Coca-Cola launches its first alcoholic drink!
If you happen to be reading this in Japan, you’ll be able to pick up Coca-Cola’s latest creation: lemon-flavoured alcopops. The company is looking at appealing to a growing market of young women in Japan. Despite having been around for 125 years, this is the first time the drinks giant has produced an alcoholic drink.
The newly launched drinks range from 3 to 8% alcohol and are modelled on ‘Chu-hi drinks’, fruity spirits that are popular in Japan. Sadly, this is where the drinks will stay – Coca-Cola doesn’t have any plans to introduce the drink anywhere else. We’ll have to make do with coke as a mixer for now!
Don’t forget to check out next week’s #MontageMashup, right here on the blog!