How the public whisked up an egg-cellent Instagram campaign!

Hello…welcome to Jan’s latest #MontageMashup, where each week we bring you the hot-off-the-press news and views from across the marketing industry. In this week’s mashup we look at Kylie Jenner’s tragic Instagram loss to an egg… Mastercard’s new logo and a pledge for less packaging from two huge brands!

Humble egg beats Jenner for most-liked photo

It was hands down ‘Power to the People’ who reacted in their millions when Egg Gang posted: “Let’s set a world record together and get the most liked post on Instagram,” the post read. “Beating the current world record held by Kylie Jenner (18 million)! We got this.”

The photo, posted online to the account world_record_egg by the “Egg Gang” on Jan. 4, received more than 18 million likes as of Sunday evening — breaking Jenner’s record.  It’s now at 28 million (Monday lunchtime!) Crazy!

But all was taken in good humour after Jenner posted a video cracking an egg alongside the caption: “Take that little egg.”

 

Mastercard goes it alone with intersecting red and yellow circles

It’s all change for Mastercard who’ve made the bold move to drop its name from its logo, demonstrating huge brand confidence and strength in its iconic assets.  A historical moment considering the intersecting red and yellow circles have been the distinctive mark of MasterCard for more than 50 years. Bold move, and we love it!

Raja Rajamannar, the head of the MasterCard’s Marketing Department, stated that  more than 80% of people recognise the MasterCard symbol without mentioning the name of the company. “Rethinking to the digital age requires modern simplicity. We felt ready to take the next step in the evolution of our brand,” he noted.

 

#LushLabs app help consumers go packaging-free

Pioneering news from cosmetics brand LUSH who’ve announced the launch of its first UK packaging-free Naked shop. Based in Manchester, this will be the first ‘Naked’ cosmetics shop in the country.

Taking a stance against plastic pollution and wanting to make a difefrence, LUSH’s  Naked shop will be pioneering a number of plastic packaging-free alternatives. Consumers will be able to scan products directly using the recently launched #LushLabs app, replacing packaging with a digital solution.  Genius! We hope more retailers follow suit!

Guardian goes green!

Following feedback from readers on the amount of polythene covers used to bind its supplements,  Guardian readers were thrilled to find their fav mags wrapped in a compostable material made from potato starch, this weekend.

This new wrapping can be disposed of on a compost heap or in a food waste bin.  Fully recyclable, what’s not to love!?

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.