Hot or not? Brands react to Banksy #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we look at brands taking on Banksy, Instagram’s tap trials, sexist AIs, and more! So, let’s get started…

The Banksy Effect

Not all marketing campaigns are made equal and this has proven true of recreations of Banksy’s PR stunt. Adweek’s rundown of the copycat campaigns highlights the most effective were those by Mcdonalds and IKEA, who quickly got behind the buzz. It turns out shredded yellow paper looks a lot like Mcdonalds fries! Banksy isn’t Mcdonalds’ biggest fan, so one can assume he wouldn’t be as impressed, but from a marketing perspective, it’s a hit. IKEA took the initiative to stress the low cost of its frames, artwork, and scissors for those wanting to recreate the stunt themselves. Meta-marketing at its finest.

Instagram tests tapping

Instagram has confirmed to TechCrunch that it has begun to test tapping, opposed to scrolling, within its Explore feature. Pioneered by Snapchat, the use of a tap to advance through an app makes for a less ‘digitally’-tiring activity. The need to swipe your thumb down the screen to scroll on Instagram could be scrapped, saving tired thumbs everywhere. Switching to a tap-based system would also mean users see larger quantities of images full screen, making for a more immersive experience. When people spend on average up to an hour per day on Instagram a day, cutting scroll time could make for a more efficient browsing experience. Scrolling isn’t where the money is either so it might be a smart move!

Elephant spotted in the capital

Did you catch it? Last week the World Wildlife Fund projected a life-sized elephant around London. The hologram roamed the areas surrounding St Paul’s, the Houses of Parliament, Abbey Road and parts of Shoreditch. Discussing the purpose of the event, WWF-UK CEO Tanya Steele said: “Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them.” The hologram was part of the WWF’s Stop Wildlife Trafficking campaign. Aiming to surpass 100,000 signatures on a petition to end illegal wildlife trafficking, WWF encourages people to get behind the cause using #StopWildlifeTrafficking and tagging @WWF_UK.

Go pink or go home

Brands are really getting behind Breast Cancer Awareness Month and Tatler has showcased some of the fashion and beauty industry’s best picks. The colour pink has almost been inextricably linked to the cause and brands aren’t shying away from embracing the pink. Luxury makeup and skincare companies Elemis and La Mer have used pink packaging to highlight the link to Breast Cancer Awareness Month. It isn’t just beauty brands turning pink, our client Dishmatic is also proudly supporting the cause. You can find limited-edition pink Dishmatics in stores right now! To find out more about how Dishmatic supports breast cancer charities, have a look on the Dish Hub!

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

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About the author

Lilli Hender

Lilli is a Senior Account Executive at Montage Communications. She has worked in B2B and B2C PR, marketing and communications for a number of years. She's an industry news junkie: keeping up to date with the latest trends and spotting the most exciting campaigns out there. This knowledge is applied to her work here at Montage, of course.