Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Ticketmaster’s decision to shut down Seatwave and GET ME IN!, Becca Cosmetic’s ‘blackwashing’, and the multimillion awareness campaign for opt-out organ donation. So, let’s get started…
Ticketmaster scraps resale sites
Ticketmaster is closing Seatwave and GET ME IN! to combat touts. The sites allow users to sell unwanted tickets but touts, or ‘professional sellers’, often exploit fans by hiking up prices. Ticketmaster will no longer add new events to the secondary ticketing services, seemingly in preparation for possible bans on the resale of tickets for more than face value, like that in Ireland. Ticketmaster said in a statement: “That’s right, we’ve listened and we hear you: secondary sites just don’t cut it anymore and you’re tired of seeing others snap up tickets just to resell for a profit.” The company will create a Fan-to-Fan Ticket Exchange service for safer, fairer resales in October.
NHS opt in for awareness campaign
In case you weren’t aware, a new system for organ donation will be in place in England by 2020. Adults will automatically be presumed organ donors and should they wish not to be, will have to opt out. If that didn’t quite make sense or didn’t go in, don’t fear: the NHS has announced plans for a multimillion campaign to educate the public of the change. They want people to be able to make an “informed decision”, which is the aim of the year long campaign launching in 2019. A multi-channel programme, both on and offline, will be implemented to ensure people are likely to receive the information.
Becca Cosmetics faces backlash
When it comes to race and cosmetics, there are more than a few bones of contention. Dove and Nivea promote body positivity while selling skin-whitening products, foundation ranges are only just acknowledging darker skin tones, and casting black models is a rarity. Becca Cosmetics has recently been criticised for the latter. In the recent Skin Love Weightless Blur Foundation ad it appeared that instead of selecting a black model, they darkened a white models arm using editing tools. After the response on Instagram and Twitter, the company cleared it up, apologised, and reshot the ad:
Lastly, Lush causes a stir…
Lush’s #spycops campaign, featuring a photo of a police officer with the caption ‘PAID TO LIE’, was always going to cause a stir. This time the stir takes place in a coffee cup, in a much-less divisive campaign to encourage Londoners to ditch single-use cups. A pop-up vegan cafe will be opened in Soho in collaboration with the homelessness charity Change Please. Free coffee, iced coffee and tea will be offered to those with reusable containers (or those that buy Lush’s limited-edition option). So grab your cup and head down to the Lush Soho studio before it closes on September 7th!
Don’t forget to check out next week’s #MontageMashup, right here on the blog!