Loyalty cards of the future
Hello…welcome to our latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at a new home delivery service from Robinsons, some fun LEGO-themed burgers, Dunkin’ Donuts’ Valentine’s campaign, a handy loyalty card app and much more! So, let’s get started…
Bink – the app that holds all the cards
Bink is a digital wallet-like app that launched towards the end of 2016 which is looking to reduce the amount of loyalty cards that people have to carry in their wallets and purses. The software behind Bink links a user’s loyalty card with their debit or credit card, so that each time the card is used to pay for purchases, their loyalty card is automatically ‘swiped’. Currently, there are roughly 20 brands who are participating in the Bink program, including Morrisons, Arcadia and Pizza Express with co-founder Lee Clarke saying that ‘he is in discussions with all major retailers and expects them all to come on board in due course.’ The founders also state that ‘Bink is the first service able to act as a one-stop shop for loyalty.’
We really like the idea behind this as it could save a lot of faffing around trying to find the right loyalty card and also make your wallet much less bulky! If more retailers agree to be part of the platform then you can expect to see more and more people using it in the months to come. Watch this space!
Image: Bink/App Store
Robinsons home delivery service
Britvic, the main company behind squash brand Robinsons is to begin piloting a new home delivery service. This new service is to be called ‘Fruit Drop’ and it is aimed at encouraging UK consumers to drink more water. Initially, it is to be trialled via Mumsnet to gauge the levels of interest and uptake before considering a full roll out, with each person signed up receiving a wooden crate with three different one-litre bottles of Robinsons squash and also three packs of the super-concentrated Squash’d. Last month, Robinsons conducted a survey of children aged between 5 and 12, with some key stats coming from this. 85% of adults surveyed said they do not drink the recommended daily amount of fluid, whilst 72% said their children did not drink their recommended daily amounts either. Kevin McNair, GB marketing director for Britvic said “61% of parents say it is easier to get their child to drink water when it is mixed with squash, and we hope the launch of ‘Fruit Drop’ inspires families to enjoy more water.”
Dunkin’ Donuts Valentine’s campaign
For its Valentine’s campaign this year, Dunkin’ Donuts is taking a multi-channel approach utilising Instagram, iMessage, its own app, Snapchat and also Facebook Live. Instagram is to be used to host a photo contest, titled ‘Dunkin’ Love’, it will get fans to share how the brand is part of their love story via the hashtag #DunkinLoveContest, with the winner receiving a year’s worth of coffee and doughnuts as well as $2,500. The use of iMessage is in the form of a card builder, which will allow iMessage users to send custom cards to each other via the messaging service, whilst there will be two geo filters on Snapchat and a Facebook Live music performance. Choosing iMessage is an interesting one, as, on one hand, it removes the need for people to install a separate app in order to get involved, however, it also prevents any non-Apple users from taking part. This is definitely one to keep an eye on, as if it proves successful then we are sure to see more brands looking to utilise the platform.
Valentine’s Day 2017 stats
Text Marketer has compiled some interesting marketing statistics based around Valentine’s Day this year and created an infographic highlighting these. Below, we have picked out some of the key stats from this infographic:
- The national average spend on Valentine’s Day is £45
- Mobile phone usage is broken down to 25% buying a present, 17.8% booking a meal and 17.2% booking a hotel
- In 2016, £518m was spent on gifts, £313m on food and drink and £135m on cards and wrapping
- Men spend 49% more than women
LEGO brick burgers
As you know we are huge fans of LEGO here at Montage and when we found out about Brick Burger, it pretty much served up all our dreams on one yummy plate! Based in the Philippines, Brick Burger is a LEGO-themed restaurant and has recently introduced four new burgers which are shaped just like LEGO bricks. The menu is based on characters from The Lego Movie, including ‘Lord Business’, ‘Wild Style’ & ‘Emmet’, with the most expensive costing roughly £7.
We love all things food and drink, which is why we’re proud to be sponsoring the Pride of Suffolk Award at the Suffolk Food and Drink Awards. But just how appetising these burgers actually are is definitely up for debate! What do you think? Let us know.
Amazon looking for London store space for Amazon Go
It has been reported that Amazon has begun looking for bricks-and-mortar spaces in London in which it will look to open its Amazon Go store format. Amazon Go has launched already in the USA, with its first store opening in Seattle allowing Amazon employees to pick up items and leave the store without ever having to queue up to pay, the money will simply be billed to their online Amazon accounts. Back in December last year Amazon registered a UK trademark for Amazon Go stores, despite this, however, it is rumoured that it would be at least two years before its first store opens for business.
Share multiple photos in one post on Instagram
Having to use third party apps to create a collage of images to share on Instagram could soon become a thing of the past. This is because Instagram has begun testing a major new change which will allow users to upload multiple images at once in a carousel type post. Carousels within ads have been about on Instagram since 2015, but there has never been such a function available for every user. Rather than uploading multiple images, one after the other, or having to make each image small in order to add to a collage, the changes would enable people to add multiple, full-size images to the one post. The number of images you may be able to upload isn’t certain, but it is likely this will be limited given that advertisers can only include a maximum of 5.
Mondelez, the company behind brands such as Cadbury’s, Milka and Oreo is currently recruiting for what many are describing as ‘the best job in the world’ – a chocolate tester! The part-time job will involve seven hours a week and has been given the official title of ‘Chocolate and Cocoa Beverage Taster’. The taster’s job will be ‘key in helping Mondelez perfect and launch an entirely new product all over the world’. This new job has also ensured lots of press coverage for the company as the likes of The Daily Mail and The Telegraph have picked the story up.
Don’t forget to check out next week’s #MontageMashup, right here on the blog!