Hello… welcome to our latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Coca-Cola’s wonky ad, Nestle’s partnership with Starbucks and more! So let’s get started…
Unsuccessful ad for Coca-Cola
For a company with over 130 years of history in the beverage business, you might expect Coca-Cola to know what a person would look like when drinking one of its drinks. Unfortunately, they don’t!
Many users on Reddits’ ‘Crappy Design’ thread have uncovered an ad that looks very unnatural the longer you stare at it. Two women can be seen drinking a bottle of Coca-Cola at a very weird, perfectly perpendicular angle. One of the models’ backs is also facing the camera, making it look like she is pouring the drink into her nose… This definitely wasn’t a successful ad for Coca-Cola but it’s got people talking so that’s (potentially!) just as good!
Nestle wants to sell Starbucks’ products
Nestle has recently stumped up $7.1bn (£5.2bn) in order to convince Starbucks the high street coffee chain to license the rights to its global brand. The partnership will see Nestle win the right to market Starbucks’ coffee beyond the confines of its own cafes, including enabling owners of Nespresso coffee machines to be able to purchase Starbucks coffee branded pods for the first time. Nestle will stock Starbucks as part of a product range that already includes Nescafe and Nespresso brands. Watch this space!
We are ending this week by talking about Coca-Cola’s 2018 World Cup on-pack promotion. The company has partnered with EA SPORTS FIFA 18 and the new packs will come with unique codes printed on Coca-Cola Classic and Coca-Cola Zero Sugar. Consumers will be able to enter the code online to unlock exclusive in-game content within FIFA 18 for both the Xbox One and PlayStation4. They will also be in with a chance of winning a player and a Coca-Cola jersey for their team. Good luck one and all!
Simon Harrison, customer marketing director at Coca-Cola European Partners, said: “89% of consumers watched the 2016 UEFA Euros at home and 33% consumed soft drinks during matches, Our latest promotion is designed to capture the excitement of the nation ahead of the 2018 FIFA World Cup.”
Don’t forget to check out next week’s #MontageMashup, right here on the blog!