Pay-per-click (PPC) advertising is the most controllable and time effective way to get your website seen at the top of both desktop and mobile search engine results pages when implemented correctly, however if you are not au
fait with all things PPC then it can very quickly become an expensive and ineffective marketing method. For that reason, many businesses choose to use an agency which is experienced in paid search to make sure that their campaigns are effectively driving traffic and converting to maximise their return on investment (ROI) and this is where we can help clients!
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg – Click to Tweet this.
We provide a complete PPC management service including initial strategy & research and then continued optimisation and reporting. You can see what’s included in our PPC management service in more detail below:
We will work with you to develop a comprehensive PPC strategy that is tailored to your business needs. We will get to know your business, your competitors and your industry to help ensure that we maximise your ROI.
Pay Per Click Keyword Research
Through thorough keyword research, we will make sure that your PPC campaigns are targeting only the most relevant keywords to increase conversions and reduce unnecessary advertising spend. We will also look at which keywords are performing well within your campaigns and those which are generating less traffic, then we can make changes accordingly and find and add new keywords to each ad group to help the campaign’s performance.
Ongoing Campaign Optimisation for paid ads
Continuous optimisation of your PPC campaign is essential to deliver you the best results. Continual tracking of your campaign’s performance is key to ensuring your budget is utilised effectively, the right traffic is being driven to your site and that there are not areas of untapped potential.
We will continually monitor the account and test the performance of each of your adverts to ensure that they are performing at their optimum. We make sure that the content of each advert is focused closely on both the ad group and the landing page to encourage the right traffic, reduce your cost per click and improve the overall performance.
PPC Management Reporting
We will provide you with reports and analysis detailing the activity within your PPC accounts, including any changes that have been made since the last report. We will highlight the areas that are most pertinent to your business aims and how these are performing, such as Cost Per Acquisition (CPA) for customers using PPC advertising, rather than vanity metrics such as visits / sessions.
Facebook, LinkedIn & Twitter ads
Not only do we provide Google AdWords search & display pay per click management services but we are also experienced in managing advertising strategies on social media networks including Facebook, Twitter and LinkedIn ads. With the declining organic reach on social networks, it is becoming ever more important to utilise paid advertising in order to reach your target audience with posts and updates.
Our full PPC Management Service Overview
- PPC Strategy including identifying target audiences
- Identifying and defining your campaign’s keywords
- Writing your adverts
- Bid management
- Landing page optimisation
- Ongoing campaign optimisation
- Regular reporting on the performance of your advertising campaign
If you are interested in finding out more you can call our team on 01284 774920, send us an email or fill in our enquiry form!