With more than 40% of all e-commerce sales now being made on mobile devices, it is imperative that you have a clear focus on your mobile commerce plans. Failure to adopt a mobile commerce strategy could quite easily result in missed sales. Montage can help you to plan and implement a clear and defined mobile commerce strategy.
Near field communication & Beacons
Are you looking for a way to connect to your customers whilst they are browsing your store? If so, utilising near field communication is something you will probably want to consider. Using this technology can be a great way of providing your customers with greater depth of information about products, including additional imagery or videos. You can also use NFC technology to serve pop-ups to customers within a close proximity to certain products – so for example if somebody is searching around the bin section of your store you may wish to serve a pop up to remind them to purchase bin liners.
Montage can help you to implement a near-field communication service in your store through the use of beacons. You can get a greater idea of the use of beacons in the video below.
Mobile optimisation and accessibility
One of the biggest flaws for a business is having a website which is not fully optimised for mobile devices. Not only do Google now specify that they prefer (and boost the ranking) of mobile optimised sites, but it also allows for a much better user experience for customers. Customers are more likely to drop out of the sales process if the site they visit is not user-friendly. The speed of the site is another factor which could potentially frustrate customers. If a site takes a while to load text and images of products it is less likely to lead to sales as the customer will simply visit another site.
Montage can help you to ensure that your e-commerce site is fully optimised and responsive to various mobile devices.
Understanding the process that a customer has to take to make a purchase is crucial when it comes to e-commerce. As mentioned above, site speed is an issue for customers, but so is the site structure. It is not ideal if a customer has to go through many pages and filter options to find the products they are after as this gives them more barriers and more chance to drop out of the sales funnel.
We can help you to identify the best structure for your site to allow for a seamless mobile commerce customer experience, reducing the ‘friction of sale’ and ultimately leading to increased levels of sales.
If you would like to find out more about how Montage can help you with your mobile commerce plans then please feel free to get in touch today!Contact us