Links are essential in ensuring visibility on major search engines. Google may use over 200 factors in their algorithm to calculate search engine rankings nowadays, but despite this links are still widely regarded as one of the most important ranking signals.
Quality not quantity
There was a time, not all that long ago, that people could submit their website to hundred of directories across the web and see improvements in their search engine ranking. Nowadays anybody using a tactic like this will inevitably be hit with a penalty sooner rather than later and, as a result, their site will plummet down the rankings, if not removed altogether! The key to successful links is to focus on quality and not quantity, a handful of quality links from relevant and authoritative sources will have much more of a beneficial impact on the sites rankings compared with vast amounts of poor, low-quality links. Here at Montage, we ensure that we only use ‘White-Hat’ SEO techniques to make sure there is no threat from any algorithmic or manual webspam penalties.
Local link building
If your business is focused on a particular location then it would be no surprise that you would want your site to rank for those particular local search terms. Encouraging local links can be a highly effective method of improving a sites ranking for these local search terms as it helps to give a greater authority and allows search engines to better understand that your business is focused in the area. We will carry out research to help identify potential link targets around your desired location, and then create a link plan which will detail the target and the authority of the site.
How do we build links
We use a variety of different techniques to help encourage inbound links including broken link building, blogger outreach, PR, creating viral/shareable content and more!
If you are interested in speaking to us about our link building services, please feel free to get in touch.Contact us