Can Sainsbury’s new beauty aisles impact Boots? #MontageMashup

Hello… welcome to the latest #MontageMashup, where each week we bring you the latest news and views from across the marketing industry. In this week’s mashup, we take a look at Sainsbury’s move into the beauty industry, Weight Watchers’ rebrand, Uber’s Deliveroo proposition, and more! So, let’s get started…

Beauty beckons Sainsbury’s

Sainsbury’s is going head-to-head with Boots, Debenhams and Superdrug as it plans to introduce department store-style beauty aisles staffed with specialist assistants across 11 stores nationwide. If the concept proves successful it may branch out to more stores in 2019. In addition, perfume retailer the Fragrance Shop will be testing out concessions in two Sainsbury’s stores – similar to Argos’ recent dealThere will be up to 3,000 products stocked; brands such as Revlon, Essie, Tweezerman and Dr. PawPaw will feature in stores for the first time. Expect branded aisles from the likes of the existing ranges: L’Oreal, Maybelline and Burt’s Bees. Sainsbury’s own Boutique makeup range will also make a comeback, of which the majority of products are vegan-friendly. Great news for ethical beauty addicts; potentially bad news for Boots and Superdrug!

Weight Watchers focusses on wellness

Since its conception in the sixties, Weight Watchers has been known as such. Helping women (and men) to watch their weight, lose their weight and keep that weight off. This, however, doesn’t encompass everything Weight Watchers has to offer and they’ve decided to rebrand as a result. To be known simply as WW, the company’s new strapline is ‘Wellness that Works’. Inspiring healthier habits through weight-management systems, face-to-face meetups and a digital community, Weight Watchers wants to show it is not simply about losing weight but a wider wellness journey. Of course, not everyone is convinced the company isn’t just tacking onto the current ‘wellness’ buzz.

Kangaroo is on the menu for Uber

Will Shu, founder of Deliveroo, is set for a happy retirement thanks to people’s appreciation of fast food. If current reports are to be believed, he’ll also do rather nicely out of Uber’s desire to buy the London-based food delivery service. Walking away with nearly £150m, from a £1.5bn buyout, Shu is in talks with the US company. Looking to expand Uber Eats, after increased competition from Just East after their announcements to introduce a delivery fleet, Deliveroo might provide the answer for Uber. More than half of takeaways are ordered online in the UK, and the marketshare is increasing by around 5% a year. If you’re an Uber news junkie, you’ll be interested to find it has also had a revamp.

Lastly, Women in PR take on the ‘gender say gap’…

When two-thirds of PR and communications professionals are female, it seems crazy that only 24% have spoken at industry events. This is a problem that was highlighted at the Women in PR directory launch event. It has been termed the ‘gender say gap’ in the industry. The research comes from a poll of 180 PR professionals by market research consultancy Opinium. The poll also found that more than half (53%) of professionals had experienced all-male speaker and panel line-ups. Bibi Hilton, President of Women in PR, said: “It’s staggering that in an industry awash with charismatic, bright and talented women from all backgrounds, many industry events are still fielding all white or all male panels”. Here’s to more women speaking about PR!

Don’t forget to check out next week’s #MontageMashup, right here on the blog!

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About the author

Aime Southgate

Aime is our Creative Director. She is an award-winning international content creator and cross-discipline communications strategist with 17 years of experience. She has an enviable Global Contacts Book of press & bloggers/influencers and manages product reviews, sales activation campaigns, vlogs & endorsements.