Blogging Services for Public Relations from Montage Communications

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Our Montage Communications Bloggers can be found on the right hand side of the screen:


Montage has also developed the hugely successful prBristol.co.uk to help both PRs and journalists to make the most of the new media opportunities.  PRBristol also has its very own social space called the Watering Hole where PROs and media can network. As a result of our work with prBristol.co.uk we secured coverage in PR Week, Brand Republic, Hold the Front Page, World Editors blog forum to name but a few!

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A compelling analysis

26.08.2008

In this tightly argued analysis of the state of the newspaper industry in the USA, the conclusion that the effect of the internet is to reduce newspapers to their core competency – purveyors of ‘local’ news – is compelling.

If that is true, will the cutbacks in newsgathering operations at Trinity Mirror and other large newspaper groups leave their titles more or less competitive? How do they resist the temptation simply to pool news that is easily sourced but that readers simply don’t find relevant?

If you want a Trinity Mirror journalist’s view of centralised sports desks and the rest, it’s here.

Faster, higher, stronger ... and that’s just the IT

21.08.2008

Olympics 2008
The capacity of the Olympics to excite and enthuse is undeniable, even in these cynical times.

Obviously the inspiring performance of Team GB has transformed the public mood but the role of the BBC in providing the means cannot be underestimated.

And it’s not so much the TV coverage but the Live Olympics BBC Online facility that has been the catalyst, keeping the working population up to date with all the news in real time, with a video feed thrown in for good measure. I’ve just watched Usain Bolt’s world record-shattering run in the 200 metres live on my laptop.

For someone like me, who has experienced the Olympic phenomenon first hand – as an accredited journalist in Los Angeles 1984 – it does induce feelings of nostalgia.

Information technology was one of the big stories of those Games, event schedules and results at the touch of a button for the first time – but printed out of course. It was my introduction to log-ons and passwords, although I was something of a pioneer myself, packing a puny Tandy 300 ‘laptop word-processor’ with acoustic couplers to send my stories back to the Bristol Evening Post at 30 bits per second. That’s a thousand times slower than today’s broadband speeds, if my maths is correct.

Just what will the IT world add to the London experience in 2012?

Why an apology?

20.08.2008

Yet another pointless ‘apology’, this time by a public body over a human body.

The poor man had expired and was left in the bed behind a screen, to await the arrival of a grieving relative. Shock, horror ... his corpse could be glimpsed through the curtains.

Perhaps it is unusual for people to be confronted by death in these sanitised times but it’s a sad fact that people do die in hospital.

I would advise the complainant to “get a life” – but she might think it was offensive. She wouldn’t get an apology.

Is general knowledge a ‘generational’ thing?

12.08.2008

An interesting observation made here by Jane Smith, taken up by another PR industry ‘thinker’, Stuart Bruce.

In my day, as they say, General Knowledge was a specific educational topic in primary school, with time set aside to allow pupils to develop their knowledge of the world beyond their own narrow interests.

Various prompts and information sources were placed in classrooms and corridors, designed to catch the eye and to stimulate the inquiring mind. Most prominent of all was a large Mercator projection of the globe around which were pinned newspaper cuttings chronicling national and international events, a coloured thread leading to a pin at the appropriate point on the map. The enthusiastic Scottish headmaster, Frank Evans, updated it daily with all kinds of news, portentous and quirky.

He would then conduct a weekly test of our knowledge with, as I recall, small prizes for those who were able to demonstrate their knowledge – and understanding – of the Cuban Missile Crisis and other great events of the time. It was a shameless rip-off of BBC TV’s Top of the Form hosted by Paddy Feeny.

I owe my interest in current affairs – and a subsequent career in journalism - to Mr Evans. But when I force my teenagers to watch University Challenge, it’s clear that they are only humouring me ... and holding out for Big Brother.


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It’s an ill wind ...

04.08.2008

The Bristol Evening Post reports that tourists have been flocking to Weston-super-Mare since fire destroyed the pavilion on the Grand Pier. Seaside towns have always needed a novelty attraction but this is surely taking things a little too far.

Of course, in Stanley Holloway’s famous monologue ‘The Lion and Albert’ he said as much about Blackpool, another seaside resort with a pier.

‘There was no wrecks and nobody drownded; Fact, nothing to laugh at at all...’

So I knew it wouldn’t be long before someone questioned whether all the anguished media coverage of recent weeks was entirely justified. Writing off Weston-super-Mare as “a townlet of soggy mudflats to be driven through and laughed at” is a bit harsh though.

 

 

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