Blogging Services for Public Relations from Montage Communications

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Our five Montage PR Bloggers are:

"Blog eat Blog" - Kevin covers topical news stories, PR dos and dont's in the media, with a touch of Victor Meldrew thrown in.
"Geek Boy Blog"- Matt talks about the latest in media technology, blogging and podcasts.
"What's Hot and What's Not?!"- Sophie keeps us oldies up to date with social media and celebrity worship.
"Politik Blog"- Hannah Roberts keeps us informed on the legal aspects of the media, politics, censorship and freedom of speech.
"Baby news!" - Aime is on maternity leave.
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Qtrax Faces The Music

29.01.2008

What a difference a day (or two) makes.  For a short while, it seemed like a music-lover’s dream come true – a site where they could legally download music for free and from a catalogue of 25 million songs.

It was a short-lived dream, however. Once the hype of the £500,000 launch in Cannes at the weekend had died down, it became apparent that not a single deal had been signed with any of the big players. Warner, EMI, Sony BMG and Universal have all stated that they have not agreed deals, although Warner and Universal have confirmed that they were in negotiations with the site.

Qtrax’s founders insist that it’s just a case of the ink not having dried on the deals yet, and that the service will be good to go in a matter of months. In the meantime, presumably, they will be contemplating the wisdom of launching a service that you cannot actually provide and where the hype you generate from the event struggles to outlast the hangovers.

I hope they are successful, though, because the idea behind the site is a beautiful and simple one: revenue from advertisers enables free content for the site’s users. This has worked well for the newspapers, and it is surely only a matter of time before the record industry realises that this is the way to go.

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Ringo's ‘Ratner’ Moment!

22.01.2008

According to news bulletins on Radio 2 yesterday, Starr's ‘Liverpool 8’ has bombed - and it's thought to have a lot to do with the remarks he made about his home city on his Friday Night with Jonathon Ross interview. Starr laughed off the suggestion that he might miss the city at all, and generally left the impression that he really couldn't stand the place. Needless to say, this hasn’t gone down well with the locals.

Like Ratner before him, Starr may be about to learn the hard lesson that no matter how rich and famous you are, there are some things you just can't get away with saying. He'll have given his PR team a headache, that's for sure.

I didn't think I'd see the day when a former Beatle would find himself only marginally more popular with Liverpudlians than Boris or The Sun!

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Facebook Under Investigation

21.01.2008

Facebook’s dubious privacy policies will at last be subjected to some official scrutiny - the Information Commissioner’s Office (ICO) is to investigate the social networking site’s procedures, following a complaint from a user who was unable to fully remove their profile after terminating their Facebook account.

The ICO will be investigating whether any data protection laws have been broken by the site, and it will be interesting to see how wide it casts its net. Being unable to remove your profile is just one of the abuses of privacy the site has been accused of over recent months.

Facebook has said that it complies with all data protection legislation and that it doesn’t use information from ’deactivated’ accounts - deactivated, not deleted, because if you shut down your account, Facebook holds on to all the information it contains; if you want to actually delete your profile, you have to go through systematically deleting it all yourself. There’s no easy way to leave that particular society.

And that’s the ICO’s concern. Under UK data protection laws, information should not be kept longer than is strictly necessary, and it is not complying with the spirit of the legislation for the onus to be so heavily on the user to ensure that all their information has been deleted.

So, watch this space. I’m not sure that the ICO has sufficient jurisdiction actually, but, at the very least, being subject to an investigation will give the issue a good airing, even if ultimately nothing can be done here in the UK about Facebook‘s cavalier attitude to privacy.

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Who's Kidding Who?

14.01.2008

The armed forces came under fire last week as they faced criticism for ‘glamorising’ war in order to boost recruitment.

According to a report from the Joseph Rowntree Charitable Trust, recruits are unable to make informed choices about enlisting. The report’s author, David Gee, thinks that more efforts should be made to introduce the downside of life in the armed forces.

Looking at some of the videos in question, I don’t think they glamorise war. The films emphasise the importance of taking responsibility, being willing to learn and the importance of teamwork in training for the “real thing.”

And that’s the crucial bit: the “real thing.” Unless you’ve led a hermit’s existence for the last few years, there’s no excuse for being unaware that joining the armed forces is likely to mean involvement in life-threatening situations. The death toll in places like Iraq and Afghanistan are announced daily via print, broadcast and online. The sheer amount of information online about army life is staggering, and we are talking about a generation that spends a considerable amount of its waking hours surfing the net. How can the realities of the situation have passed them by?

According to the report, almost half of all new recruits aged 16 – 22 year olds are leaving the army, presumably disillusioned with the realities of war – the question is, who’s really doing the deluding? I’m not convinced that the MoD marketing machine is actually to blame.

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A Happy And Prosperous New Year

07.01.2008

According to a report due out today by trends research consultancy The Future Laboratory, social networking sites are increasingly being used to generate income. The research was commissioned by MySpace and found that almost three million people in the UK have made money from their page. It seems that traditionally low-performing revenue sources have thrived on the opportunities offered by social networking, with nearly a million users starting a new business as a result.

The report, MySpace08, states: “MySpace has been the incubator of teen and twenty something ‘culturepreneurs’, a new generation of business-minded culture obsessives who generate income from arty pursuits - club nights, fanzines, handmade jewellery, street theatre, stand-up, indie clothing lines, films, street art, DVDs - that have previously been notoriously poor sources of revenue.”

The report concludes that this will be a phenomenon that really takes off in 2008, with millions more users set to follow those pioneering culturepreneurs.

Figures released in November last year would suggest that it’s not simply a teen/twenties thing; according to the Evening Standard, Facebook’s fastest growing demographic is the 25+ professional. A third of Britons now regularly use social networks at work, rising to 56% of 24 to 35 year olds.

Business social networks are steadily gaining popularity in the business community, with LinkedIn surging ahead of its competitors. In 2007, LinkedIn made 189% growth to over 16 million global members from 150 different industries. 2008 looks set to be the year in which social networking for businesses will really take off.

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