Qtrax Faces The Music
29.01.2008
What a difference a day (or two) makes. For a short while, it seemed like a music-lover’s dream come true – a site where they could legally download music for free and from a catalogue of 25 million songs.
It was a short-lived dream, however. Once the hype of the £500,000 launch in Cannes at the weekend had died down, it became apparent that not a single deal had been signed with any of the big players. Warner, EMI, Sony BMG and Universal have all stated that they have not agreed deals, although Warner and Universal have confirmed that they were in negotiations with the site.
Qtrax’s founders insist that it’s just a case of the ink not having dried on the deals yet, and that the service will be good to go in a matter of months. In the meantime, presumably, they will be contemplating the wisdom of launching a service that you cannot actually provide and where the hype you generate from the event struggles to outlast the hangovers.
I hope they are successful, though, because the idea behind the site is a beautiful and simple one: revenue from advertisers enables free content for the site’s users. This has worked well for the newspapers, and it is surely only a matter of time before the record industry realises that this is the way to go.





