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Our five Montage PR Bloggers are:

"Blog eat Blog" - Kevin covers topical news stories, PR dos and dont's in the media, with a touch of Victor Meldrew thrown in.
"Geek Boy Blog"- Matt talks about the latest in media technology, blogging and podcasts.
"What's Hot and What's Not?!"- Sophie keeps us oldies up to date with social media and celebrity worship.
"Politik Blog"- Hannah Roberts keeps us informed on the legal aspects of the media, politics, censorship and freedom of speech.
"Baby news!" - Aime is on maternity leave.
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MySpace Calls For Reinforcements

26.07.2007

The battle between MySpace and Facebook is heating up, and MySpace at least is taking a good look at its own troops, with the news this week that MySpace has put its six-figure PR account out to tender. The services of Freud Communications, retained since 2006, are no longer required, and MySpace is looking for an agency to provide a “full gamut” of PR services, according to the site’s director of corporate communications for Europe, Chris McCafferty.

MySpace has denied that the decision to refresh their PR provision has come about due to the pressure it faces from rival Facebook, who are rapidly gaining in popularity. Whilst MySpace still receives a greater number of hits than Facebook, this month Facebook has overtaken MySpace in the number of web searches of its name.

A recent article in the Guardian would have made worrying reading for MySpace – London has overtaken Toronto to become the biggest network on Facebook, with members listed in London now numbering 790,615, which is almost a twofold increase since May. Its userbase, growing at an overall rate of 3%, is growing by 6% a week in London.

Figures for the year to June show that the three main social networking sites have all seen huge growth, with MySpace recording the biggest audience -10.76 million unique users, an increase of 149% - but Facebook are fast catching up. Its UK traffic rose from just 268,000 unique users in June 2006 to 6.01 million in June 2007 – an increase of 2,143%

On the other hand, perhaps MySpace are to be believed when they say that their decision to put the PR account out to tender was “absolutely not” a response to Facebook’s increasing popularity: see this PR faux pas.

 

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Freedom Of The Press

17.07.2007

Further to my previous post concerning the freedom of speech, I am pleased to note the Commons Media Select Committee has backed the role of the Press Complaints Commission and has ruled out relying on law to regulate the press.

Its report said: “To dispense with the current form of self-regulation and to rely exclusively on the law would afford less protection rather than more, and any move towards a statutory regulator for the press would represent a very dangerous interference with the freedom of the press.”

The commission stated that it considered statutory regulation of the press to be a hallmark of authoritarianism and risks undermining democracy.

See their full report here.

Focus On User-Generated Content At Five Live

03.07.2007

Last week brought the sad news that Rick Costello (not his real name) had died of cancer at 52 years of age. Costello, who campaigned for more financial help for terminally ill people, had been followed in his campaign by BBC Five Live, who turned it into an ongoing news story. 

Costello first emailed Five Live before Christmas to express his anger at the lack of Government assistance with winter fuel bills for cancer sufferers, who are especially susceptible to the cold and who presently rely in their thousands on the charity Macmillan Cancer Support to pay their fuel bills – in 2006, the charity paid out £1.4 million to nearly 8,000 people.

Five Live invited Costello on air, where he challenged the Government to meet him to talk about the Winter Fuel Allowance, a universal benefit paid to anyone over 60.  

Five Live helped Costello to secure meetings with Government ministers and senior politicians, and its Breakfast Team followed Costello’s progress as he took his campaign to Westminster.

Accompanied by Breakfast presenter Nicky Campbell, Costello spoke with Labour's Ann McGuire, who headed up the Department of Work and Pensions and Phillip Hammond, her counterpart for the Conservatives. He also spoke with Menzies Campbell.

The Liberal Democrats and the Conservatives took particular interest in Costello’s story, with the Lib Dems tabling a debate in the Commons, and the Conservatives tabling a question highlighting the number of British ex-pats living in warmer climes abroad who nevertheless receive the Winter Fuel Allowance.

Five Live cites Costello’s campaign as an example of how a focus on user-generated stories and their listeners’ opinions are improving the station’s news content. Listen to the podcast here.