Commercial Radio Revenues Up
21.08.2007
Some interesting news was revealed today about the rise of commercial radio.
Commercial radio revenues rose slightly to almost £150m in the second quarter of the year, the trade body Radio Centre said today.
The sector made £149.4m in the three months to the end of June, up 0.8% from the £148.2m it chalked up last year.
Revenues from national advertising were up 3.4% year on year to £85m, while local revenues increased by 1.2% to £40.4m.
The results come on the back of a resilient showing in last week's Rajar audience figures, in which the commercial sector clawed back some of the BBC's ratings lead.
Simon Redican, managing director of the Radio Advertising Bureau, part of the Radio Centre said: "Radio is the multiplier of the digital age and advertisers are recognising the important role it is playing as part of the media mix."
In the coming months the RAB is rolling out the Advertising Effectiveness Tracker, which is designed to show the value of the radio medium to advertisers.
Industry figures published last week showed that commercial stations grew their share of the audience to 43.5% in the second quarter of 2007, up from 42.1% in the previous three months.
Meanwhile, BBC’s radio share slipped back to 54.3% from the record 56% in the first quarter of the year.



