When the Chartered Institute of Public Relations asked its members ‘Who out of Tony Blair, Gordon Brown and David Cameron is the better communicator?’ 72% chose Tony Blair, 28% opted for David Cameron and 0% selected Gordon Brown.

The results are taken from the inaugural CIPR President’s Panel survey. Made up of CIPR Members and Fellows – all senior level communicators – the CIPR President’s Panel has been formed to provide regular feedback on the state of the PR profession today and the Institute’s work, helping to drive its activities; and to give practitioner insight into topical issues.

Other questions asked included ‘Who do you think would make a better Prime Minister?’ and ‘Do you think Tony Blair has relied too much on ‘spin’?’

To view the findings visit www.cipr.co.uk/news/panel.htm.