Amazon allows selected vendors to produce A+ detail pages for the products that they are selling on the platform. These A+ pages contain enhanced content, which has vastly more information than traditional basic Amazon product descriptions and bullet points. Amazon A+ content is designed to help customers to make informed buying decisions and as a result, can increase sales by 3-10% according to Amazon.
Montage has worked on various international Amazon marketplaces, including United Kingdom, United States, Canada, France, Germany, Italy, Spain, Mexico, India, Japan and China. – so no matter where you sell your products, we will be able to help.
Benefits of Amazon A+ detail pages:
- Highlight product features, specifications and technical information in greater details
- Choose from a variety of modules to tailor layout
- Product comparison tables
- Optimised alternative product images
Vendors on Amazon are able to add various different elements to their A+ pages, including additional hi-res images, brief bullet point descriptions of key features, full product descriptions and also a comparison table. Comparison tables are a key feature which provides the opportunities to cross-sell other products and also shows the customer how your product range fits together.
The benefits of adding A+ content to your Amazon product listings are clear, however writing content which is both informative and enticing is no mean feat. Luckily, this is something that we specialise in here at Montage. We have a team of dedicated content writers who have years of experience in writing content for e-commerce platforms including Amazon. The A+ content that we produce helps to increase both the visibility of the product in Amazon’s search rankings as well as increasing consumer conversion rates.
If you are interested in finding out more about A+ content for your Amazon listings, then please feel free to get in touch with our sister agency, Marketplace AMP! Marketplace AMP specialises in marketplace optimisation and can help you improve your Amazon content and listings as well as any other challenges you have such as advertising on Amazon.
Example of Amazon A+ Content